{"version":"1.0","provider_name":"SalesFolk","provider_url":"https:\/\/salesfolk.com\/blog","author_name":"Heather","author_url":"https:\/\/salesfolk.com\/blog\/author\/heather\/","title":"STOP using Bullets Points in Cold Emails! - SalesFolk","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"A9CBnDZGuM\"><a href=\"https:\/\/salesfolk.com\/blog\/stop-using-bullets-points-cold-emails\/\">STOP using Bullets Points in Cold Emails!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/salesfolk.com\/blog\/stop-using-bullets-points-cold-emails\/embed\/#?secret=A9CBnDZGuM\" width=\"600\" height=\"338\" title=\"&#8220;STOP using Bullets Points in Cold Emails!&#8221; &#8212; SalesFolk\" data-secret=\"A9CBnDZGuM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/salesfolk.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/03\/stop-coldemail-meme.jpeg","thumbnail_width":712,"thumbnail_height":400,"description":"Do you include bullet points or numbered lists in your sales prospecting emails?\u00a0\u00a0 It\u2019s fine for drip marketing emails, which people subscribed or opted into, to include lists. It\u2019s also fine to have a list in a sales email, once you\u2019ve had a conversation with that sales prospect or opportunity.\u00a0 (I regularly use bullet points [&hellip;]"}