{"id":1241,"date":"2015-05-21T08:10:57","date_gmt":"2015-05-21T15:10:57","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?page_id=1241"},"modified":"2016-07-14T00:15:14","modified_gmt":"2016-07-14T07:15:14","slug":"how-to-write-cold-emails-human","status":"publish","type":"page","link":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/","title":{"rendered":"The Human&#8217;s Guide To Cold Email"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1276\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/Salesfolk-book-guide-cover-human-786x1024.jpg\" alt=\"Salesfolk book guide cover human\" width=\"450\" height=\"586\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/Salesfolk-book-guide-cover-human.jpg 786w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/Salesfolk-book-guide-cover-human-230x300.jpg 230w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Do your cold emails sound like they were written by a living breathing human, or a killer\u00a0robot living in cyberspace?<\/p>\n<p>Unless you&#8217;re trying to sell to\u00a0emotionless\u00a0robots you probably need to work on establishing a rapport with other humans.<\/p>\n<p>We&#8217;ve helped\u00a0more than 100 tech companies increase their sales revenue by <strong>tripling their response rates from sales qualified leads<\/strong>.<\/p>\n<p>So\u00a0how did we do this?<\/p>\n<p>Mind control, bribery, or voodoo magic?\u00a0No, none of that.<\/p>\n<p><strong>We just wrote highly-targeted cold emails that\u00a0sounded human to qualified leads<\/strong>.<\/p>\n<p>When were you ever excited to get a thoughtless, untargeted emails in your\u00a0inbox?<\/p>\n<p>Everyone is sick of getting crappy spam in their inbox, and we are too.<\/p>\n<p>Our latest guide\u00a0is dedicated to writing thoughtful and intelligent cold emails that sound human.<\/p>\n<p>If you read\u00a0<em><strong>The<\/strong><\/em><strong><em> Human\u2019s Guide to Writing Cold Emails<\/em><\/strong>, you will learn:<\/p>\n<ul>\n<li>What you must do to make sure you&#8217;re reaching out to only highly qualified leads<\/li>\n<li>How to research your prospects like a trained journalist<\/li>\n<li>What keywords you should include in every cold email<\/li>\n<li>How to write\u00a0emails that get appointments with C-level executives<\/li>\n<li>How to &#8220;reverse-engineer&#8221; individual cold emails to create\u00a0&#8220;mass-templates&#8221; to send to thousands<\/li>\n<\/ul>\n<p style=\"text-align: center;\">So, what are you waiting for?<\/p>\n<p style=\"text-align: center;\"><strong>Don&#8217;t be a robot. Get the Guide Now.<\/strong><\/p>\n<div id=\"mc_embed_signup5\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/salesfolk.us8.list-manage.com\/subscribe\/post?u=311da5746019025922046db95&amp;id=46850efdb9\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div class=\"mc-field-group\">\n<p><input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><br \/>\n<input id=\"mc_mv_USOURCE\" class=\"\" name=\"UTM_SOURCE\" type=\"hidden\" value=\"\" \/><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_311da5746019025922046db95_46850efdb9\" type=\"text\" value=\"\" \/><\/div>\n<div><input id=\"mc-embedded-subscribe\" class=\"orange-button\" name=\"subscribe\" type=\"submit\" value=\"Send me the guide!\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your cold emails sound like they were written by a living breathing human, or a killer\u00a0robot living in cyberspace? Unless you&#8217;re trying to sell to\u00a0emotionless\u00a0robots you probably need to work on establishing a rapport with other humans. We&#8217;ve helped\u00a0more than 100 tech companies increase their sales revenue by tripling their response rates from sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1243,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1241","page","type-page","status-publish","has-post-thumbnail","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Human&#039;s Guide To Cold Email - SalesFolk<\/title>\n<meta name=\"description\" content=\"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Human&#039;s Guide To Cold Email - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesFolk\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-14T07:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/girl-with-robot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"335\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/\",\"name\":\"The Human's Guide To Cold Email - SalesFolk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/girl-with-robot.jpg\",\"datePublished\":\"2015-05-21T15:10:57+00:00\",\"dateModified\":\"2016-07-14T07:15:14+00:00\",\"description\":\"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/girl-with-robot.jpg\",\"contentUrl\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/girl-with-robot.jpg\",\"width\":335,\"height\":273,\"caption\":\"human cold email robot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/how-to-write-cold-emails-human\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Human&#8217;s Guide To Cold Email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\",\"name\":\"SalesFolk\",\"description\":\"Scalable email templates that feel like personalized one-on-one messages\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Human's Guide To Cold Email - SalesFolk","description":"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/","og_locale":"en_US","og_type":"article","og_title":"The Human's Guide To Cold Email - SalesFolk","og_description":"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.","og_url":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/","og_site_name":"SalesFolk","article_modified_time":"2016-07-14T07:15:14+00:00","og_image":[{"width":335,"height":273,"url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/girl-with-robot.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/","url":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/","name":"The Human's Guide To Cold Email - SalesFolk","isPartOf":{"@id":"https:\/\/salesfolk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/#primaryimage"},"image":{"@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/#primaryimage"},"thumbnailUrl":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/girl-with-robot.jpg","datePublished":"2015-05-21T15:10:57+00:00","dateModified":"2016-07-14T07:15:14+00:00","description":"Learn how to write cold emails that get 3x more responses by writing like a human instead of a spammy robot.","breadcrumb":{"@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/#primaryimage","url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/girl-with-robot.jpg","contentUrl":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/girl-with-robot.jpg","width":335,"height":273,"caption":"human cold email robot"},{"@type":"BreadcrumbList","@id":"https:\/\/salesfolk.com\/blog\/how-to-write-cold-emails-human\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesfolk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Human&#8217;s Guide To Cold Email"}]},{"@type":"WebSite","@id":"https:\/\/salesfolk.com\/blog\/#website","url":"https:\/\/salesfolk.com\/blog\/","name":"SalesFolk","description":"Scalable email templates that feel like personalized one-on-one messages","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesfolk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P4LFbr-k1","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":39,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1241\/revisions"}],"predecessor-version":[{"id":1979,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1241\/revisions\/1979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media\/1243"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}