{"id":1337,"date":"2015-06-14T13:04:02","date_gmt":"2015-06-14T20:04:02","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?page_id=1337"},"modified":"2015-06-14T13:20:20","modified_gmt":"2015-06-14T20:20:20","slug":"3-sales-metrics-that-matter","status":"publish","type":"page","link":"https:\/\/salesfolk.com\/blog\/3-sales-metrics-that-matter\/","title":{"rendered":"The Only 3 Sales Metrics That Actually Matter"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Wednesday June 24th at 10 AM PDT<\/strong><\/p>\n<div id=\"attachment_1348\" style=\"width: 210px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-1348\" loading=\"lazy\" class=\"wp-image-1348\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/lincoln-murphy-e1434246542201.jpg\" alt=\"sales metrics that matter 2\" width=\"200\" height=\"200\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/lincoln-murphy-e1434246542201.jpg 242w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/lincoln-murphy-e1434246542201-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-1348\" class=\"wp-caption-text\">Lincoln Murphy, CEO at Sixteen Ventures<\/p><\/div>\n<p>Are you actually focusing on the right sales metrics, or are you misleading your organization by chasing after things that don&#8217;t actually matter?<\/p>\n<p>Everyone wants to make their sales quota, but obsessing too much with a &#8220;numbers game&#8221; based on industry &#8220;benchmarks&#8221; can actually <strong>steer you in the wrong direction<\/strong>.<\/p>\n<p>Contrary to popular belief, taking the &#8220;Brute Force + Bots&#8221; approach to sales before you&#8217;ve done any customer research will not magically make you into the &#8220;next Zenefits.&#8221; In fact, trying to scale your sales efforts too soon before you understand your customer and have product-market-fit probably won&#8217;t do more than get your mail servers <strong>blacklisted for spamming too hard<\/strong>.<\/p>\n<div id=\"attachment_971\" style=\"width: 210px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/heather-300x300-professional-red-dress.jpg\"><img aria-describedby=\"caption-attachment-971\" loading=\"lazy\" class=\"wp-image-971\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/heather-300x300-professional-red-dress.jpg\" alt=\"sales metrics that actually matter\" width=\"200\" height=\"200\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/heather-300x300-professional-red-dress.jpg 300w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/heather-300x300-professional-red-dress-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><p id=\"caption-attachment-971\" class=\"wp-caption-text\">Heather R Morgan, Salesfolk CEO<\/p><\/div>\n<h3>In this webinar with Lincoln Murphy and Heather Morgan, you will:<\/h3>\n<ol>\n<li>Discover the real purpose of cold outreach (it\u2019s not what you think)<\/li>\n<li>Learn the only way to measure your prospecting results (conventional wisdom be damned!)<\/li>\n<li>Hear a centuries-old trick that will blow your template out of the water<\/li>\n<\/ol>\n<p>&#8230;and a lot of other insights that can save your sales organization millions of dollars in expensive mistakes.<\/p>\n<div id=\"mc_embed_signup5\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/salesfolk.us8.list-manage.com\/subscribe\/post?u=311da5746019025922046db95&amp;id=6532027585\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div class=\"mc-field-group\">\n<div id=\"mc_embed_signup_scroll\"><strong>Join us<\/strong><\/div>\n<div>Wednesday June 24 at 10AM PDT<br \/>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_311da5746019025922046db95_6532027585\" type=\"text\" value=\"\" \/><\/div>\n<div><input id=\"mc-embedded-subscribe\" class=\"orange-button\" name=\"subscribe\" type=\"submit\" value=\"Register to Attend\" \/><\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday June 24th at 10 AM PDT Are you actually focusing on the right sales metrics, or are you misleading your organization by chasing after things that don&#8217;t actually matter? Everyone wants to make their sales quota, but obsessing too much with a &#8220;numbers game&#8221; based on industry &#8220;benchmarks&#8221; can actually steer you in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"spay_email":""},"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P4LFbr-lz","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1337"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":31,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1337\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1337\/revisions\/1380"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}