{"id":1418,"date":"2015-06-30T09:55:02","date_gmt":"2015-06-30T16:55:02","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?page_id=1418"},"modified":"2015-06-30T10:57:55","modified_gmt":"2015-06-30T17:57:55","slug":"copywriting-secrets-for-seductive-cold-emails","status":"publish","type":"page","link":"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/","title":{"rendered":"Copywriting Secrets for Seductive Cold Emails"},"content":{"rendered":"<p>Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  alignright wp-image-1434\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover.png\" alt=\"copywriting secrets\" width=\"342\" height=\"371\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover.png 859w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover-276x300.png 276w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/>Tired and terribly overused canned messages won&#8217;t compel people to respond to your cold emails anymore.<\/p>\n<p>As sales prospecting tools become better and better, the volume of cold emails inundating everyone&#8217;s inbox continues to rapidly increase, making outbound sales more competitive than ever. Today it&#8217;s easier than ever to build a list of 1000 prospects and blast them out, but cheap tactics are no longer effective on buyers and can tarnish your company&#8217;s image.<\/p>\n<p>Although so many people are competing for the same prospects&#8217; eyeballs, our\u00a0cold emails&#8217; response rates continue to be about <strong>3x higher than the industry average<\/strong>, tripling our clients appointments with qualified leads from cold outreach.<\/p>\n<p>So what are we doing differently than everyone else?<\/p>\n<p>&#8230;We&#8217;re definitely NOT using that same overused and abused formulaic email template that some sales organizations are using!<\/p>\n<p>We&#8217;re just writing thoughtful and highly targeted email campaigns for specific buyer personas using <strong>timeless copywriting best practices<\/strong>.<\/p>\n<p>After writing, testing, and optimizing over 10,000 cold emails in the last decade we think we&#8217;ve figured out a secret sauce around cold email copy, and we want to share that with you.<\/p>\n<p>This guide is entirely dedicated to explaining how to write cold emails\u00a0that entice potential customers to have a warm conversation with you.<\/p>\n<p>If you read\u00a0<em><strong>Copywriting Secrets for <\/strong><\/em><strong><em>Writing Seductive Cold Emails<\/em><\/strong>, you will learn:<\/p>\n<ul>\n<li>Simple copywriting tricks that will\u00a0make your cold emails stand out in every\u00a0inbox<\/li>\n<li>Creative\u00a0custom inserts that you can use to double\u00a0your response rate<\/li>\n<li>Which\u00a0mistakes you should\u00a0avoid so your cold emails don&#8217;t make you look stupid<\/li>\n<li>How to transform boring features into enticing benefits that excite customers<\/li>\n<li>and more!<\/li>\n<\/ul>\n<p style=\"text-align: center;\">So, what are you waiting for?<\/p>\n<p style=\"text-align: center;\"><strong>Start seducing your prospects. Get the Guide Now.<\/strong><\/p>\n<div id=\"mc_embed_signup5\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/salesfolk.us8.list-manage.com\/subscribe\/post?u=311da5746019025922046db95&amp;id=8aef6aaf5d\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div class=\"mc-field-group\">\n<p><input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><br \/>\n<input id=\"mc_mv_USOURCE\" class=\"\" name=\"UTM_SOURCE\" type=\"hidden\" value=\"\" \/><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_311da5746019025922046db95_8aef6aaf5d\" type=\"text\" value=\"\" \/><\/div>\n<div><input id=\"mc-embedded-subscribe\" class=\"orange-button\" name=\"subscribe\" type=\"submit\" value=\"Send me the guide!\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox? Tired and terribly overused canned messages won&#8217;t compel people to respond to your cold emails anymore. As sales prospecting tools become better and better, the volume of cold emails inundating everyone&#8217;s inbox [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1418","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting Secrets for Seductive Cold Emails - SalesFolk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting Secrets for Seductive Cold Emails - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox? Tired and terribly overused canned messages won&#8217;t compel people to respond to your cold emails anymore. As sales prospecting tools become better and better, the volume of cold emails inundating everyone&#8217;s inbox [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesFolk\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-30T17:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/\",\"name\":\"Copywriting Secrets for Seductive Cold Emails - SalesFolk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/formatted-copywriting-guide-cover.png\",\"datePublished\":\"2015-06-30T16:55:02+00:00\",\"dateModified\":\"2015-06-30T17:57:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/#primaryimage\",\"url\":\"http:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/formatted-copywriting-guide-cover.png\",\"contentUrl\":\"http:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/formatted-copywriting-guide-cover.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/copywriting-secrets-for-seductive-cold-emails\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copywriting Secrets for Seductive Cold Emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\",\"name\":\"SalesFolk\",\"description\":\"Scalable email templates that feel like personalized one-on-one messages\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Copywriting Secrets for Seductive Cold Emails - SalesFolk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/","og_locale":"en_US","og_type":"article","og_title":"Copywriting Secrets for Seductive Cold Emails - SalesFolk","og_description":"Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox? 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