{"id":1418,"date":"2015-06-30T09:55:02","date_gmt":"2015-06-30T16:55:02","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?page_id=1418"},"modified":"2015-06-30T10:57:55","modified_gmt":"2015-06-30T17:57:55","slug":"copywriting-secrets-for-seductive-cold-emails","status":"publish","type":"page","link":"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/","title":{"rendered":"Copywriting Secrets for Seductive Cold Emails"},"content":{"rendered":"<p>Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox?<\/p>\n<p><img loading=\"lazy\" class=\"  alignright wp-image-1434\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover.png\" alt=\"copywriting secrets\" width=\"342\" height=\"371\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover.png 859w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/formatted-copywriting-guide-cover-276x300.png 276w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>Tired and terribly overused canned messages won&#8217;t compel people to respond to your cold emails anymore.<\/p>\n<p>As sales prospecting tools become better and better, the volume of cold emails inundating everyone&#8217;s inbox continues to rapidly increase, making outbound sales more competitive than ever. Today it&#8217;s easier than ever to build a list of 1000 prospects and blast them out, but cheap tactics are no longer effective on buyers and can tarnish your company&#8217;s image.<\/p>\n<p>Although so many people are competing for the same prospects&#8217; eyeballs, our\u00a0cold emails&#8217; response rates continue to be about <strong>3x higher than the industry average<\/strong>, tripling our clients appointments with qualified leads from cold outreach.<\/p>\n<p>So what are we doing differently than everyone else?<\/p>\n<p>&#8230;We&#8217;re definitely NOT using that same overused and abused formulaic email template that some sales organizations are using!<\/p>\n<p>We&#8217;re just writing thoughtful and highly targeted email campaigns for specific buyer personas using <strong>timeless copywriting best practices<\/strong>.<\/p>\n<p>After writing, testing, and optimizing over 10,000 cold emails in the last decade we think we&#8217;ve figured out a secret sauce around cold email copy, and we want to share that with you.<\/p>\n<p>This guide is entirely dedicated to explaining how to write cold emails\u00a0that entice potential customers to have a warm conversation with you.<\/p>\n<p>If you read\u00a0<em><strong>Copywriting Secrets for <\/strong><\/em><strong><em>Writing Seductive Cold Emails<\/em><\/strong>, you will learn:<\/p>\n<ul>\n<li>Simple copywriting tricks that will\u00a0make your cold emails stand out in every\u00a0inbox<\/li>\n<li>Creative\u00a0custom inserts that you can use to double\u00a0your response rate<\/li>\n<li>Which\u00a0mistakes you should\u00a0avoid so your cold emails don&#8217;t make you look stupid<\/li>\n<li>How to transform boring features into enticing benefits that excite customers<\/li>\n<li>and more!<\/li>\n<\/ul>\n<p style=\"text-align: center;\">So, what are you waiting for?<\/p>\n<p style=\"text-align: center;\"><strong>Start seducing your prospects. Get the Guide Now.<\/strong><\/p>\n<div id=\"mc_embed_signup5\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/salesfolk.us8.list-manage.com\/subscribe\/post?u=311da5746019025922046db95&amp;id=8aef6aaf5d\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div class=\"mc-field-group\">\n<p><input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><br \/>\n<input id=\"mc_mv_USOURCE\" class=\"\" name=\"UTM_SOURCE\" type=\"hidden\" value=\"\" \/><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_311da5746019025922046db95_8aef6aaf5d\" type=\"text\" value=\"\" \/><\/div>\n<div><input id=\"mc-embedded-subscribe\" class=\"orange-button\" name=\"subscribe\" type=\"submit\" value=\"Send me the guide!\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1418\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1418\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1418\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Are your cold emails capturing your prospects&#8217; minds and hearts, or are your recipients\u00a0recoiling the instance\u00a0they see your subject line in their inbox? Tired and terribly overused canned messages won&#8217;t compel people to respond to your cold emails anymore. As sales prospecting tools become better and better, the volume of cold emails inundating everyone&#8217;s inbox [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1418\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1418\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1418\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/copywriting-secrets-for-seductive-cold-emails\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"spay_email":""},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4LFbr-mS","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1418"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":12,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1418\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/1418\/revisions\/1448"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}