{"id":974,"date":"2015-02-19T05:00:55","date_gmt":"2015-02-19T13:00:55","guid":{"rendered":"http:\/\/salesfolk.com\/?page_id=974"},"modified":"2015-06-24T10:27:25","modified_gmt":"2015-06-24T17:27:25","slug":"fool-proof-guide-cold-email","status":"publish","type":"page","link":"https:\/\/salesfolk.com\/blog\/fool-proof-guide-cold-email\/","title":{"rendered":"Fool-Proof Guide"},"content":{"rendered":"<p>We recently completed a 6 week cold email campaign with Ambition. Because Ambition is a sales gamification software startup, their ideal buyer personas were\u201cVP\/Director of Sales\u201d and \u201cVP\/Director of Sales Operations.\u201d After creating 8 emails for each of the 2 types of prospects, our cold email campaign generated 73 leads from the 578 leads Ambition had collected.<\/p>\n<h3>2 Key Lessons Learned from Ambition&#8217;s Cold Email Campaigns:<\/h3>\n<h3><img loading=\"lazy\" class=\"alignright wp-image-1285\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/Fool-Proof-Guide-Book-Cover.png\" alt=\"Fool Proof Guide Book Cover\" width=\"400\" height=\"515\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/Fool-Proof-Guide-Book-Cover.png 760w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/Fool-Proof-Guide-Book-Cover-233x300.png 233w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h3>\n<ol>\n<li><strong>Persistence when following up<\/strong>&#8211;If we had stopped after the first email, Ambition would have only 6 new leads instead of 73. From the 73 positive responses, 24 happened at emails 6 through 8.<\/li>\n<li><strong>The importance of testing different value propositions\/messages<\/strong> &#8212; 32% of positive responders didn\u2019t respond until after email 5. Why? Probably because \u00a0they didn\u2019t connect with earlier value propositions or calls to action. Through AB testing different messaging, we were able to identify the value props that resonate the most with prospects and drive responses.<\/li>\n<\/ol>\n<p>Our experience with our campaign for Ambition\u2019s inspired us to create a foolproof guide to help you architect and execute effective cold emails campaigns like a pro.<\/p>\n<p>If you want to increase your response rates from qualified leads in your cold email campaigns, you should check out the \u201cFool Proof Guide to Cold Email Campaigns\u201d by Salesfolk and Ambition.<\/p>\n<p><strong><span style=\"color: #000000;\">Inside the guide you\u2019ll find a step by step\u00a0<\/span><span style=\"color: #000000;\">instructions that will help you:<\/span><\/strong><\/p>\n<ul>\n<li>Understand your buyer personas and pain points<\/li>\n<li>Develop a personalized value messages that your prospects will respond to<\/li>\n<li>Create and optimize highly targeted outbound email campaigns through AB testing<\/li>\n<\/ul>\n<p>&#8230;and a few other important lessons you need to know in order to be successful with cold email.<\/p>\n<h3 style=\"color: #000000; text-align: center;\">Get the guide now.<\/h3>\n<p><!-- Begin MailChimp Signup Form --><\/p>\n<div id=\"mc_embed_signup5\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/salesfolk.us8.list-manage.com\/subscribe\/post?u=311da5746019025922046db95&amp;id=afa96ed207\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div class=\"mc-field-group\">\n<p><input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_311da5746019025922046db95_afa96ed207\" type=\"text\" value=\"\" \/><\/div>\n<div><input id=\"mc-embedded-subscribe\" class=\"orange-button\" name=\"subscribe\" type=\"submit\" value=\"Request\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently completed a 6 week cold email campaign with Ambition. Because Ambition is a sales gamification software startup, their ideal buyer personas were\u201cVP\/Director of Sales\u201d and \u201cVP\/Director of Sales Operations.\u201d After creating 8 emails for each of the 2 types of prospects, our cold email campaign generated 73 leads from the 578 leads Ambition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"spay_email":""},"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P4LFbr-fI","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/974"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":5,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/974\/revisions"}],"predecessor-version":[{"id":1316,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/pages\/974\/revisions\/1316"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}