Spamming generic and mindless cold emails by the thousands doesn’t make since, but neither does writing every single sales email one at a time.<\/p>\n
In today’s sales world you need to know how to reverse engineer the personal feel of a one-on-one email template to work for hundreds or thousands of sales prospects.<\/p>\n
So just how do you do that?<\/p>\n
In my interview with Gainsight’s Customer Success Evangelist Lincoln Murphy, we discuss how sales reps, marketers and customer success teams can reverse engineer one-offs to deliver scalable delight.<\/p>\n
Lincoln Murphy is a pioneer of SaaS marketing and has\u00a0directly helped 300+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention. \u00a0Although the term growth hacker is often overkilled in Silicon Valley, Lincoln is a no-nonsense real-deal growth hacker.<\/p>\n
This interview also includes:<\/strong>
\n-how to trigger powerful emotions when writing cold emails
\n-how to reverse a one-on-one email to become effective for mass
\n-some of his favorite growth hacks
\n-prerequisites to virality<\/p>\n