{"id":1184,"date":"2015-05-05T05:00:24","date_gmt":"2015-05-05T12:00:24","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=1184"},"modified":"2015-10-07T20:01:56","modified_gmt":"2015-10-08T03:01:56","slug":"3-copywriting-mistakes-which-alienate-customers","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/","title":{"rendered":"3 Copywriting Mistakes Which Alienate Customers"},"content":{"rendered":"<blockquote><p>How can you make even the most unsexy product irresistible and tantalizing to accountants, plumbers or lawyers?<\/p>\n<p>What do seasoned copywriters think about when they start a new project or campaign, and how do they start their research?<\/p>\n<p>What are the 3 copywriting mistakes you must avoid if you don&#8217;t want your prospects and customers to hate your copy?<\/p><\/blockquote>\n<p>In my interview with Copyblogger&#8217;s Senior Copyeditor Demian Farnworth, we discuss these questions and much more, including how exercise can spark creativity.<\/p>\n<p>Demian has a wealth of experience as a copywriter and creative thinker, and has created awesome pieces of content for Salesforce, Hubspot, CrazyEgg, KISSmetrics, and many more companies.<\/p>\n<p>This video is somewhat lengthy, but if you care about customers, copywriting, sales or marketing, you&#8217;ll enjoy the conversation.<\/p>\n<p>If you\u00a0don&#8217;t have time to watch everything, here&#8217;s a guide that can help you speed through the interview to some of the best parts:<\/p>\n<ul>\n<li>6:07<strong> How to thoroughly research your buyer persona\/audience<\/strong><\/li>\n<li>7:02<strong> Where to look for your copywriting &#8220;hook&#8221;<\/strong><\/li>\n<li>8:20<strong> How to ramp up and systemize your copywriting process\u00a0<\/strong><\/li>\n<li>10:00<strong> Ways to be more creative with exercise<\/strong><\/li>\n<li>14:48<strong>\u00a0 Copywriting Mistakes that can alienate your customers<\/strong><\/li>\n<li>18:30<strong> How to make Unsexy Products Sexy<\/strong><\/li>\n<li>22:59<strong> Our Favorite Hooks and Headlines<\/strong><\/li>\n<li>28:00<strong> How Timing &amp; Economics Affect Your Copywriting<\/strong><\/li>\n<li>28:40<strong> Lessons from the Best Copywriters<\/strong><\/li>\n<li>34:10<strong> Why You Need to Think About Personality &amp; Psychology Whenever You Write<\/strong><\/li>\n<\/ul>\n<p>View the video below to watch the interview:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tLl-bFXZkkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Be sure to check out Demian 4 days a week on his new podcast on Copyblogger. It&#8217;s called &#8220;<a title=\"Rough Draft\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/id974801366\" target=\"_blank\">Rough Draft<\/a>.&#8221;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1184\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1184\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1184\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How can you make even the most unsexy product irresistible and tantalizing to accountants, plumbers or lawyers? What do seasoned copywriters think about when they start a new project or campaign, and how do they start their research? What are the 3 copywriting mistakes you must avoid if you don&#8217;t want your prospects and customers [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1184\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1184\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1184\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":1186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[17],"tags":[56,43,58,57,30],"jetpack_featured_media_url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/05\/demian-farnworth.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4LFbr-j6","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/1184"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":7,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media\/1186"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}