{"id":1184,"date":"2015-05-05T05:00:24","date_gmt":"2015-05-05T12:00:24","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=1184"},"modified":"2015-10-07T20:01:56","modified_gmt":"2015-10-08T03:01:56","slug":"3-copywriting-mistakes-which-alienate-customers","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/3-copywriting-mistakes-which-alienate-customers\/","title":{"rendered":"3 Copywriting Mistakes Which Alienate Customers"},"content":{"rendered":"<blockquote><p>How can you make even the most unsexy product irresistible and tantalizing to accountants, plumbers or lawyers?<\/p>\n<p>What do seasoned copywriters think about when they start a new project or campaign, and how do they start their research?<\/p>\n<p>What are the 3 copywriting mistakes you must avoid if you don&#8217;t want your prospects and customers to hate your copy?<\/p><\/blockquote>\n<p>In my interview with Copyblogger&#8217;s Senior Copyeditor Demian Farnworth, we discuss these questions and much more, including how exercise can spark creativity.<\/p>\n<p>Demian has a wealth of experience as a copywriter and creative thinker, and has created awesome pieces of content for Salesforce, Hubspot, CrazyEgg, KISSmetrics, and many more companies.<\/p>\n<p>This video is somewhat lengthy, but if you care about customers, copywriting, sales or marketing, you&#8217;ll enjoy the conversation.<\/p>\n<p>If you\u00a0don&#8217;t have time to watch everything, here&#8217;s a guide that can help you speed through the interview to some of the best parts:<\/p>\n<ul>\n<li>6:07<strong> How to thoroughly research your buyer persona\/audience<\/strong><\/li>\n<li>7:02<strong> Where to look for your copywriting &#8220;hook&#8221;<\/strong><\/li>\n<li>8:20<strong> How to ramp up and systemize your copywriting process\u00a0<\/strong><\/li>\n<li>10:00<strong> Ways to be more creative with exercise<\/strong><\/li>\n<li>14:48<strong>\u00a0 Copywriting Mistakes that can alienate your customers<\/strong><\/li>\n<li>18:30<strong> How to make Unsexy Products Sexy<\/strong><\/li>\n<li>22:59<strong> Our Favorite Hooks and Headlines<\/strong><\/li>\n<li>28:00<strong> How Timing &amp; Economics Affect Your Copywriting<\/strong><\/li>\n<li>28:40<strong> Lessons from the Best Copywriters<\/strong><\/li>\n<li>34:10<strong> Why You Need to Think About Personality &amp; Psychology Whenever You Write<\/strong><\/li>\n<\/ul>\n<p>View the video below to watch the interview:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tLl-bFXZkkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Be sure to check out Demian 4 days a week on his new podcast on Copyblogger. It&#8217;s called &#8220;<a title=\"Rough Draft\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/id974801366\" target=\"_blank\">Rough Draft<\/a>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you make even the most unsexy product irresistible and tantalizing to accountants, plumbers or lawyers? What do seasoned copywriters think about when they start a new project or campaign, and how do they start their research? What are the 3 copywriting mistakes you must avoid if you don&#8217;t want your prospects and customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[56,43,58,57,30],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","category-persuasive-writing","tag-account-based-marketing","tag-content-marketing","tag-copywriting-best-practices","tag-personalization-at-scale","tag-sales-content","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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