![\"copywriting](\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/06\/horrible-mistake-with-a-clown.jpg\")
<\/p>\n<\/p>\n
Do your prospects take your cold emails seriously?<\/p>\n
Are\u00a0your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread your cheesy, desperate pitch?<\/p>\n
Today\u2019s cold email prospecting requires crafting highly personalized messages that offer your prospects actual value. The standard opening lines \u201ccan I speak to the right person?<\/em>\u201d and \u201cwho\u2019s in charge of X department<\/em>\u201d no longer have the same results as they did a decade ago.<\/p>\n Too many salespeople substitute bullet points and flashy graphics for a quality message.<\/p>\n But your prospects aren\u2019t dumb.<\/p>\n They can\u2019t be swayed by salesy gimmicks and outdated tactics. Your prospects crave simple messages that speak directly to their needs and goals. So, if your cold emails are the butt of everyone\u2019s jokes, you\u2019re probably making at least one of these copywriting mistakes:<\/p>\n \u201cI hope your week is going well. I recently returned from the Affiliate Summit conference in Las Vegas where I was a featured speaker. What a great show! My presentation went really well, was standing room only, and I got a lot of great feedback, so I can’t complain. I went ahead and recorded a video webinar to walk you through the presentation slides, notes, and examples from my presentation.\u201d<\/i><\/p><\/blockquote>\n The above cold email is too self-focused. It tells me nothing about the product or how it can help solve my problems. \u00a0Rattling off a list of your achievements and successes doesn\u2019t excite anyone but your mom (and maybe not even her). Cold emails should focus on your prospects, making them feel special and appreciated, not confused and irritated with you.<\/p>\n If your product and messaging are relevant and valuable to your prospects, they will sing your praises.<\/p>\n Cold Email Copywriting Pro Tip #1: <\/b>Instead of bragging about yourself, craft messages that focus on specific benefits that will entice your prospects. You can transform each of your product\u2019s features into benefits. (Remember, one benefit per cold email!)<\/p>\n \u201cI am taking a bit of a guess here, however based on your LinkedIn profile, you appear to be an appropriate person to connect with… or might at least point me in the right direction.\u201d<\/i><\/p><\/blockquote>\n This email gives no sense of who the sender is or what they’re after.<\/p>\n If you\u2019re doing cold emailing correctly, it shouldn\u2019t be a guessing game!<\/p>\n In 2015, you have all the tools you need online to do thorough research and know exactly who you\u2019re reaching out to.<\/p>\n Highly impersonal emails like this one don\u2019t engage your prospects in an authentic conversation. The lack of custom inserts and personalization makes this email feel extremely mass and spammy—the sender has taken no time or effort to add details that would indicate a thoughtful one-on-one request.<\/p>\n Cold Email Copywriting Pro Tip #2: <\/b>Be thoughtful about your audience and take time to research at least 3 buyer personas before writing a single email. Look for keywords in LinkedIn profiles that indicate buyers’\u00a0priorities and what KPIs they care about. Check Twitter to see what kind of content they consume and share. Once you have these details, provide specific details that would only be relevant to that particular audience so they know you are thoughtful, considerate and intelligent.<\/p>\n \u201cI have been referred to write to you by a strategic customers\/partners. I cover the Asia market basing out of Singapore. My strong business sales track records of over twenty eight years ensures that I can contribute very profitably to your business organisation. I am a trained engineer (Electrical) with an MBA (University of Strathclye) and a doctorate of philosophy (Ph.D. – University of South Australia) in market research degrees on the Infocom industry. I was working for infotech companies including Oracle, Intel and Honeywell, Texas Instruments before working as a freelance business consultant over the last several years.\u201d<\/i><\/p><\/blockquote>\n Don\u2019t try to cram your entire resume (and perhaps an online dating profile?) into a single cold email! Your prospects don\u2019t have time to skim through walls of text to find your pitch.<\/p>\n This example (only 1 of 4 paragraphs I received<\/i>!) is so bloated and full of useless fluff that I can\u2019t figure out what they\u2019re selling or what the heck any of this has to do with me.<\/p>\n Rambling is the fastest way to confuse your prospects and lose their interest. Giving your prospects simple, concise messages that add value shows you take them and their business seriously.<\/p>\n Cold Email Copywriting Pro Tip #3<\/b>: Cold emails are only meant to to be the first step in starting a conversation with your prospects–nothing more; keep them short and sweet. Your messages should be no longer than 2-5 sentences. Make sure to review your email one last time before you hit send, and cut out any words or sentences that don\u2019t add value.<\/p>\n <\/p>\n I hope that was helpful!<\/p>\n Would you like to know more about the copywriting secrets I use to regularly to write kickass cold emails that make prospects sit up and take notice?<\/p>\n Our newest cold email guide, \u201cCopywriting Secrets for Crafting Seductive Cold Emails<\/a><\/i><\/b>\u201d comes out today, and is all about copywriting best practices that can help transform your cold emails from excrement to excellent?<\/p>\n Check it out for yourself!<\/p>\n Start seducing your prospects. Get the Guide Now.<\/strong><\/p>\nCold Email Copywriting Mistake #1: Writing For (and about) Yourself Instead of Your Prospects<\/h3>\n
Cold Email Copywriting Mistake #2: Being Vague and Impersonal<\/h3>\n
Cold Email Copywriting Mistake #3: Overwhelming Your Prospects With Too Much Information<\/h3>\n
\n