Enchanting Marketing<\/a>, as we discuss some of the inside secrets of copywriting.<\/p>\nHenneke Duistermaat is an \u201cirreverent copywriter and marketer\u201d on a mission to \u201cstamp out gobbledygook\u201d in writing. \u00a0She\u2019s written two (5-star rated) books on writing and blogging, and has been an influence in the way I write.<\/p>\n
Covered in this interview:<\/strong><\/p>\n\n- 00:30<\/strong> \u00a0how to write engaging headlines that will increase conversions<\/li>\n
- 02:36<\/strong>\u00a0 why different kinds of content requires different writing styles<\/li>\n
- 06:54<\/strong> \u00a0where to find specific ideas for enticing your prospects<\/li>\n
- 09:45<\/strong> \u00a0a best practice for visualizing your audience as you write (this is an often-skipped step that will make a BIG difference in your writing)<\/li>\n
- 22:27<\/strong>\u00a0 an important editing secret that makes the difference between whether your copy is gold or\u00a0garbage<\/li>\n
- 23:27<\/strong> \u00a0best practices for\u00a0final edits<\/li>\n
- 30:50<\/strong>\u00a0 my\u00a0three\u00a0ingredients for delicious and enticing copy<\/li>\n
- ..and more! Watch it!<\/li>\n<\/ul>\n