{"id":1740,"date":"2016-01-20T05:00:04","date_gmt":"2016-01-20T13:00:04","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=1740"},"modified":"2016-01-20T08:20:18","modified_gmt":"2016-01-20T16:20:18","slug":"10-sales-lessons-in-2016","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/10-sales-lessons-in-2016\/","title":{"rendered":"10 Sales Lessons You Shouldn’t Forget in 2016"},"content":{"rendered":"

\"What<\/p>\n

Whether you crushed your sales goals and had awesome numbers in 2015, or made huge mistakes that left you a bit short, you need to learn from last years\u2019 mistakes and wins if you want to improve and grow in 2016. <\/span><\/p>\n

Either way, now is the time to reflect on last year\u2019s lessons so that you make 2016 as successful as it can be.<\/span><\/p>\n

Here are a few of our top blog posts about sales and cold email from 2015 that you can use to make sure you\u2019re as prepared as possible to have big wins and avoid the same mistakes in 2016.<\/span><\/p>\n

1.<\/span> <\/b>Hook Your Prospects With These Cold Email Introductions<\/b><\/a><\/h2>\n

Here are 3 different proven introduction strategies you can use to catch your prospects’ attention and inspire them to finish reading the rest of your email so you have a chance of getting them to respond. <\/span><\/p>\n

2.<\/span> <\/b>\u00a0<\/b><\/a>How You Can Avoid Having Your Emails Going to Spam<\/b><\/a><\/h2>\n

This post covers the fundamentals of email deliverability and why you should never send cold emails using Marketo, and how it can <\/span>actually hurt<\/span><\/i> you<\/span><\/i> when sending outbound sales emails.<\/span><\/span><\/p>\n

3. <\/b><\/span>Maximize Your Cold Email Campaigns By Sending 8 Emails<\/b><\/a><\/h2>\n

If you are sending any less than 8 emails in your outbound campaign, you\u2019re likely missing out on scheduling dozens of appointments with qualified leads. Here\u2019s what you can do to make sure you don\u2019t miss any of these leads.<\/span><\/p>\n

4. <\/b><\/span>These 3 Dangers Might Get Your Sales Email Deleted<\/b><\/a><\/h2>\n

Are you guilty of reaching out to your prospects with tired, uninspiring sales emails? Then you\u2019re probably committing at least one of these three sales email mistakes. Read on to make sure you\u2019re avoiding all of them.<\/span><\/p>\n

5. <\/b><\/span>Why Prospects Don\u2019t Buy Your Wimpy Cold Emails<\/b><\/a><\/h2>\n

Cut the predictable cliches from your cold emails. Learn h<\/span>o<\/span>w<\/span> t<\/span>o<\/span> b<\/span>e<\/span> p<\/span>e<\/span>r<\/span>s<\/span>u<\/span>a<\/span>s<\/span>i<\/span>v<\/span>e<\/span> a<\/span>n<\/span>d<\/span> g<\/span>e<\/span>t<\/span> t<\/span>o<\/span> t<\/span>h<\/span>e<\/span> p<\/span>o<\/span>i<\/span>n<\/span>t<\/span> f<\/span>a<\/span>s<\/span>t<\/span>e<\/span>r<\/span> s<\/span>o<\/span> y<\/span>o<\/span>u<\/span> a<\/span>c<\/span>t<\/span>u<\/span>a<\/span>l<\/span>l<\/span>y<\/span> g<\/span>e<\/span>t<\/span> r<\/span>e<\/span>s<\/span>p<\/span>o<\/span>nses from your leads.<\/span> O<\/span>t<\/span>h<\/span>e<\/span>r<\/span>w<\/span>i<\/span>s<\/span>e<\/span> p<\/span>e<\/span>o<\/span>p<\/span>l<\/span>e<\/span> w<\/span>i<\/span>l<\/span>l<\/span> p<\/span>r<\/span>o<\/span>b<\/span>a<\/span>b<\/span>l<\/span>y<\/span> l<\/span>a<\/span>u<\/span>g<\/span>h<\/span> a<\/span>t<\/span> y<\/span>o<\/span>u<\/span> a<\/span>n<\/span>d<\/span> y<\/span>o<\/span>u<\/span> m<\/span>i<\/span>g<\/span>h<\/span>t<\/span> j<\/span>u<\/span>s<\/span>t<\/span> en<\/span>d<\/span> u<\/span>p<\/span> o<\/span>n<\/span> o<\/span>u<\/span>r<\/span> \u201c<\/span>c<\/span>o<\/span>l<\/span>d<\/span> e<\/span>m<\/span>a<\/span>i<\/span>l<\/span> h<\/span>a<\/span>l<\/span>l<\/span> o<\/span>f<\/span> s<\/span>h<\/span>a<\/span>m<\/span><\/a>e<\/a>.<\/span>\u201d<\/span><\/span><\/p>\n

6.\u00a0<\/span>Avoid Losing Your Prospects by Avoiding These 4 Mistakes Zenefits Made<\/a><\/b><\/h2>\n

Even awesome unicorn companies like Zenefits can improve their cold email copy. See the mistakes they made to make sure your emails aren\u2019t boring your prospects too. <\/span><\/p>\n

7.<\/span> <\/b>11 Things You Must Know to Succeed With Inside Sales<\/b><\/a><\/h2>\n

T<\/span>h<\/span>i<\/span>s<\/span> p<\/span>o<\/span>s<\/span>t<\/span> a<\/span>n<\/span>s<\/span>w<\/span>e<\/span>r<\/span>s<\/span> 1<\/span>1<\/span> o<\/span>f<\/span> t<\/span>h<\/span>e<\/span> m<\/span>o<\/span>s<\/span>t<\/span> c<\/span>o<\/span>m<\/span>m<\/span>o<\/span>n<\/span>l<\/span>y<\/span> a<\/span>s<\/span>k<\/span>e<\/span>d<\/span> q<\/span>u<\/span>e<\/span>s<\/span>t<\/span>i<\/span>o<\/span>n<\/span>s<\/span> a<\/span>b<\/span>o<\/span>u<\/span>t<\/span> i<\/span>n<\/span>s<\/span>i<\/span>d<\/span>e<\/span> s<\/span>a<\/span>l<\/span>e<\/span>s<\/span> a<\/span>n<\/span>d<\/span> c<\/span>o<\/span>l<\/span>d<\/span> e<\/span>m<\/span>a<\/span>i<\/span>l<\/span>,<\/span> i<\/span>n<\/span>c<\/span>l<\/span>u<\/span>d<\/span>i<\/span>n<\/span>g questions about<\/span> c<\/span>a<\/span>d<\/span>e<\/span>n<\/span>c<\/span>e<\/span>,<\/span> ema<\/span>i<\/span>l<\/span> d<\/span>e<\/span>l<\/span>i<\/span>v<\/span>e<\/span>r<\/span>a<\/span>b<\/span>i<\/span>l<\/span>i<\/span>t<\/span>y<\/span>,<\/span> a<\/span>n<\/span>d<\/span> e<\/span>m<\/span>a<\/span>i<\/span>l<\/span> c<\/span>o<\/span>p<\/span>y<\/span>w<\/span>r<\/span>i<\/span>t<\/span>i<\/span>n<\/span>g<\/span> b<\/span>e<\/span>s<\/span>t<\/span> p<\/span>r<\/span>a<\/span>c<\/span>tices.<\/span><\/span><\/p>\n

8.<\/span> <\/b>Don\u2019t Let Vanity Ruin Your Cold Emails and Lose Prospects<\/b><\/a><\/h2>\n

Here\u2019s wh<\/span>y<\/span> s<\/span>o<\/span> m<\/span>a<\/span>n<\/span>y<\/span> s<\/span>a<\/span>l<\/span>e<\/span>s<\/span> e<\/span>m<\/span>a<\/span>i<\/span>l<\/span>s<\/span> f<\/span>a<\/span>i<\/span>l<\/span> t<\/span>o<\/span> c<\/span>o<\/span>n<\/span>n<\/span>e<\/span>c<\/span>t<\/span> w<\/span>i<\/span>t<\/span>h<\/span> p<\/span>r<\/span>o<\/span>s<\/span>p<\/span>e<\/span>c<\/span>t<\/span>s<\/span> a<\/span>n<\/span>d<\/span> a<\/span>r<\/span>e<\/span> o<\/span>n<\/span>l<\/span>y<\/span> v<\/span>a<\/span>i<\/span>n<\/span> a<\/span>n<\/span>d<\/span> o<\/span>b<\/span>n<\/span>o<\/span>x<\/span>i<\/span>o<\/span>u<\/span>s<\/span>.<\/span> L<\/span>e<\/span>a<\/span>r<\/span>n<\/span> h<\/span>o<\/span>w<\/span> t<\/span>o<\/span> b<\/span>e<\/span> m<\/span>o<\/span>r<\/span>e<\/span> c<\/span>o<\/span>n<\/span>s<\/span>i<\/span>d<\/span>e<\/span>r<\/span>a<\/span>t<\/span>e<\/span> o<\/span>f<\/span> y<\/span>o<\/span>u<\/span>r<\/span> p<\/span>o<\/span>t<\/span>e<\/span>n<\/span>t<\/span>i<\/span>a<\/span>l c<\/span>u<\/span>s<\/span>t<\/span>o<\/span>m<\/span>e<\/span>r<\/span>s<\/span> s<\/span>o<\/span> y<\/span>o<\/span>u<\/span> d<\/span>o<\/span>n<\/span>\u2019<\/span>t<\/span> a<\/span>l<\/span>i<\/span>e<\/span>n<\/span>a<\/span>t<\/span>e<\/span> t<\/span>h<\/span>e<\/span>m<\/span> a<\/span>n<\/span>d make them send you to \u201cthe hall of shame<\/a>\u201d or<\/span> m<\/span>a<\/span>r<\/span>k<\/span> y<\/span>o<\/span>u<\/span> a<\/span>s<\/span> s<\/span>p<\/span>a<\/span>m<\/span>.<\/span><\/span><\/p>\n

9.<\/span> <\/b>Why Your Cold Emails Suck<\/b><\/a><\/h2>\n

Here are 3 mistakes I see almost every sales person making over and over again. Read it so you don\u2019t make them too!<\/span><\/p>\n

10. <\/b><\/span>Why InsightSquared’s Emails Aren’t Very Insightful<\/b><\/a><\/h2>\n

Do you and your colleagues actually take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just mindlessly send out canned garbage that belongs in the trash? Even InsightSquared\u2019s cold emails could improve. Here\u2019s how and why. <\/span><\/p>\n

Cheers to the new year — happy cold emailing in 2016 ! ! !<\/span><\/p>\n

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