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<\/p>\nHall of Shame Award: The Selfish Email That Lacks a Value Proposition<\/b><\/p>\n
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Above we have an email that is truly self-absorbed — it completely fails to captivate the interest of the reader, and instead focuses its message on finding someone to sell the product to with the classic \u201cwho\u2019s the right person” approach.<\/span><\/p>\n The problem with that approach is that it\u2019s not the 90\u2019s anymore, and so when you attempt this method, people usually just think you\u2019re lazy and just sending untargeted \u201cmass-blasts.\u201d<\/span><\/p>\n At the bare minimum, you at least need to tailor your cold emails to a specific buyer persona. Adding additional personalization beyond that will usually increase\u00a0your odds of getting a response\u00a0even more.<\/span><\/p>\n But no matter how personalized your cold emails are, they still won\u2019t work if there\u2019s no benefit or reason for the reader to respond. <\/span><\/p>\n The above email asks for a meeting, either with the reader or another associate of the company,\u00a0<\/span>three times<\/strong>, without ever taking into account the needs or priorities of the reader even once. \u00a0The sender fails to address \u201c<\/span>What\u2019s in it for the recipient<\/span><\/i>\u201d, and instead focuses only on \u00a0\u201c<\/span>What\u2019s in it for me<\/span><\/i>.\u201d<\/span><\/p>\n Why this email fails and got on \u201cThe Hall of Shame\u201d:<\/b><\/p>\n How to Fix This Bad Cold Email:<\/b><\/p>\n Start by scrapping the vague, impersonal opener. Instead, start with a captivating sentence or thoughtful question that is targeted to the reader\u2019s needs or pain points. \u00a0<\/span><\/p>\n Adding more personalization would also go a long ways too. This doesn\u2019t necessarily mean having a lot of different \u201ccustom inserts\u201d for every prospect, but at least\u00a0they could try to focus their message on the prospect more instead of being all about \u201cKoalified Leads.\u201d<\/span><\/p>\n This email also needs to focus on one clear benefit so it can be more compelling and effective. \u00a0<\/span><\/p>\n Have bad cold emails in your inbox? Send them to us!<\/b><\/p>\n Help us fight the thoughtless spammers, one crappy cold email at a time by sending us the worst cold emails you\u2019ve ever received.<\/span><\/p>\n We\u2019ll put them up anonymously on the \u201cHall of Shame,\u201d and shoot you an email when they go live.<\/span><\/p>\n Please send all submissions to \u201c<\/span>shame@salesfolk.com<\/b><\/a>.\u201d<\/span><\/p>\n (And feel free to suggest what you want to nominate the \u201cbad cold email for!\u201d)<\/span><\/p>\n\n
![\"Why](\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2016\/01\/Self-Centered.png\")
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