{"id":1786,"date":"2016-02-02T05:10:48","date_gmt":"2016-02-02T13:10:48","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=1786"},"modified":"2016-01-27T19:33:45","modified_gmt":"2016-01-28T03:33:45","slug":"why-selfish-emails-never-work","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/why-selfish-emails-never-work\/","title":{"rendered":"Why Selfish Emails Never Work"},"content":{"rendered":"

Hall of Shame Award: The Selfish Email That Lacks a Value Proposition<\/b><\/p>\n

\"Why<\/p>\n

Above we have an email that is truly self-absorbed — it completely fails to captivate the interest of the reader, and instead focuses its message on finding someone to sell the product to with the classic \u201cwho\u2019s the right person” approach.<\/span><\/p>\n

The problem with that approach is that it\u2019s not the 90\u2019s anymore, and so when you attempt this method, people usually just think you\u2019re lazy and just sending untargeted \u201cmass-blasts.\u201d<\/span><\/p>\n

At the bare minimum, you at least need to tailor your cold emails to a specific buyer persona. Adding additional personalization beyond that will usually increase\u00a0your odds of getting a response\u00a0even more.<\/span><\/p>\n

But no matter how personalized your cold emails are, they still won\u2019t work if there\u2019s no benefit or reason for the reader to respond. <\/span><\/p>\n

The above email asks for a meeting, either with the reader or another associate of the company,\u00a0<\/span>three times<\/strong>, without ever taking into account the needs or priorities of the reader even once. \u00a0The sender fails to address \u201c<\/span>What\u2019s in it for the recipient<\/span><\/i>\u201d, and instead focuses only on \u00a0\u201c<\/span>What\u2019s in it for me<\/span><\/i>.\u201d<\/span><\/p>\n

Why this email fails and got on \u201cThe Hall of Shame\u201d:<\/b><\/p>\n