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Hall of Shame Award: The Ironic Email that Lacks Research<\/b><\/p>\n
This crappy cold email is amazingly ironic — it\u2019s from a B2B lead generation company that is trying to convey how they can \u201cIdentify and hand pick highly targeted leads that match your idea customer bio,\u201d and yet it is reaching out to Salesfolk (we write cold emails as an alternative to working with outsourced lead gen companies in case you didn\u2019t know<\/em>) as a potential client. \u00a0<\/span><\/p>\n Talk about a lack of research?<\/span><\/p>\n They definitely didn\u2019t \u201chand pick\u201d their potential target list, and Salesfolk definitely doesn\u2019t match their ideal customer profile. \u00a0The only truth to their pitch is how they \u201cautomate email outreach,\u201d \u00a0which they are definitely doing at scale.<\/span><\/p>\n Why this email fails and got on \u201cThe Hall of Shame\u201d:<\/b><\/p>\n How to Fix This Bad Cold Email:<\/b><\/p>\n The best fix for this email would be to go back to the drawing board and look carefully at their own prospecting list. They should plan their list more carefully and ask themselves questions such as \u201cWho are we contacting and how does this product add value to them?\u201d \u00a0<\/span><\/p>\n A highly targeted list is far better than blasting out mass emails to people who have no benefit from your product, who will only mark you as spam (or put you on our \u201cHall of Shame\u201d). \u00a0This kind of \u201cmass-blasting\u201d will only result in low response rates, and even worse, can damage your company’s name or IP\u2019s reputation.<\/span><\/p>\n So please, research your prospects when sending cold emails!<\/span><\/p>\n Have bad cold emails in your inbox? Send them to us!<\/b><\/p>\n Help us fight the thoughtless spammers, one crappy cold email at a time by sending us the worst cold emails you\u2019ve ever received.<\/span><\/p>\n We\u2019ll put them up anonymously on the \u201cHall of Shame,\u201d and shoot you an email when they go live.<\/span><\/p>\n Please send all submissions to \u201c<\/span>shame@salesfolk.com<\/b><\/a>.\u201d<\/span>\n
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\n(And feel free to suggest what you want to nominate the \u201cbad cold email for!\u201d)<\/span><\/p>\nShare this:<\/h3>