{"id":1928,"date":"2016-06-27T05:30:52","date_gmt":"2016-06-27T12:30:52","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=1928"},"modified":"2016-06-30T14:12:25","modified_gmt":"2016-06-30T21:12:25","slug":"presumptuous-emails-turn-offs","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/presumptuous-emails-turn-offs\/","title":{"rendered":"Why Presumptuous Emails Are Complete Turn-Offs"},"content":{"rendered":"

Hall of Shame Award: <\/strong>The Cold-Email Dictator<\/em><\/p>\n

\"presumptuous<\/a><\/p>\n

Why This Cold Email Won The Hall of Shame:<\/strong><\/p>\n

Talk about forceful! This email is the definition of a turn-off\u2014 who wants to be vaguely coerced into an interview without any details of the product?<\/p>\n

It begins with a promise, a classic promise that this email will truly be the last email. That\u2019s BS. Rambling on, it assumes a condescending approach coupled with strange formatting and the \u201cheart stopping\u201d dot dot dots- as if the reader and sender had been meddling over a deal for quite some time.<\/p>\n

Aggressive much?<\/p>\n

Although the sender guarantees a seemingly swift process (the reader simply responds with a specific date\/time), it is clear that the reader is dealing with a stranger.<\/p>\n

Who would want to follow up and trust someone who a stranger who has provided no social proof or value that is presumptuously dictating an exact interview time after we already haven’t responded to their previous emails?<\/p>\n

Stop shoving words down the reader\u2019s throat: Give the reader some breathing room.<\/p>\n

Why this email fails and got on \u201cThe Hall of Shame\u201d:<\/b><\/p>\n

\u00b7 From the start, the tone is obnoxious, \u201cturning off\u201d the reader
\n\u00b7 Gives a regurgitated way to respond, as if the reader was interested in responding in the first place
\n\u00b7 No detail or reminder about the sender\u2019s product\/service and the benefits their business offers<\/p>\n

\"Blog1<\/a><\/p>\n

How to Fix This Cold Email:
\n<\/strong>
\nThe hook is everything, and this one suffered miserably. Instead, focus on an opening that targets the reader\u2019s desires (perhaps a catchy sentence or an intriguing question).<\/p>\n

Scratch the whole \u201cI\u2019ll do all the work, you sit back and relax<\/em>\u201d approach. Instead, invite the reader into a rapport that would eventually lead into scheduling an interview, rather than arranging one right off the bat.
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\nHave bad cold emails in your inbox? Send them to us!<\/em><\/strong>
\nHelp us fight the thoughtless spammers, one crappy cold email at a time by sending us the worst cold emails you\u2019ve ever received.<\/em><\/p>\n

We\u2019ll put them up anonymously on the \u201cHall of Shame,\u201d and shoot you an email when they go live.<\/em><\/p>\n

Please send all submissions to \u201cshame@salesfolk.com.\u201d<\/em><\/p>\n

(And feel free to suggest what you want to nominate the \u201cbad cold email for!\u201d)<\/em><\/p>\n

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