{"id":2030,"date":"2016-09-19T23:43:29","date_gmt":"2016-09-20T06:43:29","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2030"},"modified":"2016-09-21T07:31:31","modified_gmt":"2016-09-21T14:31:31","slug":"domos-cold-emails-ugly-spammy","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/domos-cold-emails-ugly-spammy\/","title":{"rendered":"Why Domo\u2019s Cold Emails Are Ugly and Spammy"},"content":{"rendered":"

Domo is known for their great business intelligence technology, but apparently,\u00a0some of their cold emails aren’t so great.<\/span><\/p>\n

I received this strange and lazy cold email from them a few months ago. It immediately caught my attention because it’s unusually bad, but it contains many of the cardinal sins I see other B2B sales teams making.<\/span><\/p>\n

Let’s take a look at what’s wrong with it:<\/span><\/p>\n

\"domo<\/a><\/p>\n

\"domo<\/a><\/p>\n

Wow! …talk about overwhelming! <\/span><\/p>\n

This ugly cold email is an attempt at an extremely strange and confusing breakup email. \u00a0As you can see, i<\/span>t wasn\u2019t even possible to fit this bad cold email’s screenshot\u00a0into a single image, which gives you a sense of how hard it was to read on mobile.<\/span><\/p>\n

Through this ginormous photo affixed inside their email, Domo attacks my eyes with every available feature they\u2019ve got, without any attempt to give context as to who they are, what they’re talking about, or what they want.<\/span><\/p>\n

What\u2019s even stranger is that this email starts with the sender mentioning he\u2019s previously reached out to me before, but this is the first and only email<\/strong> I ever got from him.<\/span><\/p>\n

He’s using a lazy tactic and I’m calling “BS.”<\/span><\/p>\n

Who would want to respond to a salesperson who\u2019s taking such a thoughtless and self-focused approach?<\/span><\/p>\n

Why this email made it to the front of our queue for \u201cThe Hall of Shame:\u201d<\/b><\/p>\n