{"id":2661,"date":"2018-01-16T11:50:32","date_gmt":"2018-01-16T19:50:32","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2661"},"modified":"2018-01-16T11:50:32","modified_gmt":"2018-01-16T19:50:32","slug":"never-use-bullet-points-sales-prospecting-emails","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/never-use-bullet-points-sales-prospecting-emails\/","title":{"rendered":"Why You Should Never Use Bullet Points In Your Sales Prospecting Emails"},"content":{"rendered":"

I recently did a critique of a bad cold email<\/a> that had a lot of bullet points and jargon.<\/p>\n

I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video in less than 24 hours, along with dozens of positive comments and engaging questions from people just like you. (Thanks for that if you watched the video, liked it, or commented!<\/em>)<\/p>\n

\"critique<\/a><\/h2>\n

The LinkedIn Comments That Inspired My Next Video:<\/h2>\n

There\u00a0were many questions and comments related to my\u00a0critique of the use of “bullet points<\/strong>” in this particular email (that wasn’t the ONLY thing they did wrong). A lot of people said they didn’t know they weren’t supposed to use bullet points or had questions as to why they shouldn’t do that, etc.<\/p>\n

Since it seemed to be a popular topic that a lot of people needed extra help with, I decided to make this next video about “bullet points and numbered lists<\/em><\/strong>.”<\/p>\n

What This Cold Email Tips Video Covers:<\/h2>\n

The video you’re about to watch contains the following information:<\/p>\n

    \n
  1. An explanation as to why you should NEVER include bullet points or numbered lists in your “sales prospecting emails” (cold emails).<\/li>\n
  2. Data and findings from a SalesFolk Labs research study that backs up this claim, and attempts to analyze why this is.<\/li>\n
  3. Advice for what\u00a0to do instead of using bullet points or numbered lists, which can help you increase your positive response rate by 3-4x<\/strong> (or maybe even more, depending what’s in your original\u00a0template!).<\/li>\n<\/ol>\n

    Watch The Video Below For Yourself:<\/h2>\n