{"id":2695,"date":"2018-02-02T09:31:19","date_gmt":"2018-02-02T17:31:19","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2695"},"modified":"2018-02-05T15:15:52","modified_gmt":"2018-02-05T23:15:52","slug":"great-sales-marketing-copy-turning-features-benefits","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/","title":{"rendered":"Why Great Sales and Marketing Copy Is About Turning Features to Benefits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product\u2019s messaging unclear and alienating to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I made this short video explaining the difference between features and benefits, and why the distinction is so important. I also share a few tips on how to transform flat features into alluring benefits that will grab prospective customers\u2019 attention and lead to more meaningful sales conversations.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/10tNEW-EYeQ?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any great examples of transforming features into benefits you\u2019d like to share? If so, please mention them in the comments!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2695\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2695\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2695\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product\u2019s messaging unclear and alienating to customers. I made this short video explaining the difference between features and benefits, and why the distinction is so important. I also [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2695\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2695\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2695\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[17],"tags":[3,69],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4LFbr-Ht","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2695"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":4,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2695\/revisions\/2699"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}