{"id":2695,"date":"2018-02-02T09:31:19","date_gmt":"2018-02-02T17:31:19","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2695"},"modified":"2018-02-05T15:15:52","modified_gmt":"2018-02-05T23:15:52","slug":"great-sales-marketing-copy-turning-features-benefits","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/","title":{"rendered":"Why Great Sales and Marketing Copy Is About Turning Features to Benefits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product\u2019s messaging unclear and alienating to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I made this short video explaining the difference between features and benefits, and why the distinction is so important. I also share a few tips on how to transform flat features into alluring benefits that will grab prospective customers\u2019 attention and lead to more meaningful sales conversations.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/10tNEW-EYeQ?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any great examples of transforming features into benefits you\u2019d like to share? If so, please mention them in the comments!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product\u2019s messaging unclear and alienating to customers. I made this short video explaining the difference between features and benefits, and why the distinction is so important. I also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[3,69],"class_list":["post-2695","post","type-post","status-publish","format-standard","category-persuasive-writing","tag-cold-email","tag-how-to-turn-features-into-benefits","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Great Sales and Marketing Copy Is About Turning Features to Benefits - SalesFolk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/great-sales-marketing-copy-turning-features-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Great Sales and Marketing Copy Is About Turning Features to Benefits - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"I see a lot of people confusing features with benefits, especially in the tech world. 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