{"id":2701,"date":"2018-02-06T09:11:12","date_gmt":"2018-02-06T17:11:12","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2701"},"modified":"2018-02-06T19:32:14","modified_gmt":"2018-02-07T03:32:14","slug":"mentioning-dreamforce-ruined-rest-companys-sales-email","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/","title":{"rendered":"How Mentioning Dreamforce Ruined the Rest of This Company&#8217;s Sales Email"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">to do is spam an old email list of contacts collected at an event that happened months ago. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our latest entry to the SalesFolk Cold Email Hall of Shame did just that, either forgetting or just not caring that Salesforce\u2019s Dreamforce event happened last year, not last week.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8qMh7qXpehM?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I pick apart the many problems with this email, from its lousy call to action to its excessive jargon and complete lack of benefits. The lesson? A sales email is supposed to convince someone to hit the \u201creply\u201d button. To that end, make your points in plain English, carry a conversational tone throughout, and don\u2019t waste time talking about an event the rest of us have long forgotten. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales emails don&#8217;t have to win Pulitzer Prizes, but they definitely shouldn&#8217;t make your prospect angry, bored, confused, or displeased they read it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any great examples of using events to kick off a conversation over email? If so, I\u2019d love to hear about them in the comments.<\/span><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2701\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2701\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2701\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing not to do is spam an old email list of contacts collected at an event that happened months ago. Our latest entry to [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2701\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2701\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2701\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[17],"tags":[3,218],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4LFbr-Hz","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2701"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":5,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"predecessor-version":[{"id":2707,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions\/2707"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}