{"id":2701,"date":"2018-02-06T09:11:12","date_gmt":"2018-02-06T17:11:12","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2701"},"modified":"2018-02-06T19:32:14","modified_gmt":"2018-02-07T03:32:14","slug":"mentioning-dreamforce-ruined-rest-companys-sales-email","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/","title":{"rendered":"How Mentioning Dreamforce Ruined the Rest of This Company&#8217;s Sales Email"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">to do is spam an old email list of contacts collected at an event that happened months ago. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our latest entry to the SalesFolk Cold Email Hall of Shame did just that, either forgetting or just not caring that Salesforce\u2019s Dreamforce event happened last year, not last week.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8qMh7qXpehM?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I pick apart the many problems with this email, from its lousy call to action to its excessive jargon and complete lack of benefits. The lesson? A sales email is supposed to convince someone to hit the \u201creply\u201d button. To that end, make your points in plain English, carry a conversational tone throughout, and don\u2019t waste time talking about an event the rest of us have long forgotten. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales emails don&#8217;t have to win Pulitzer Prizes, but they definitely shouldn&#8217;t make your prospect angry, bored, confused, or displeased they read it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any great examples of using events to kick off a conversation over email? If so, I\u2019d love to hear about them in the comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing not to do is spam an old email list of contacts collected at an event that happened months ago. Our latest entry to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[3,218],"class_list":["post-2701","post","type-post","status-publish","format-standard","category-persuasive-writing","tag-cold-email","tag-dreamforce","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Mentioning Dreamforce Ruined the Rest of This Company&#039;s Sales Email - SalesFolk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/mentioning-dreamforce-ruined-rest-companys-sales-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mentioning Dreamforce Ruined the Rest of This Company&#039;s Sales Email - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. 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