{"id":2750,"date":"2018-02-21T05:00:26","date_gmt":"2018-02-21T13:00:26","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2750"},"modified":"2018-02-20T16:32:04","modified_gmt":"2018-02-21T00:32:04","slug":"success-sales-email-depends-how-know-ideal-buyer","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/","title":{"rendered":"The Success of Your Sales Email Depends on How Well You Know Your Ideal Buyer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How do you know if a prospective customer will care about the sales email you send them?\u00a0<\/span><span style=\"font-weight: 400;\">It helps if you\u2019ve sketched out who your ideal buyer is before ever drafting that email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, you need a crystal-clear idea of your ideal buyer and the ways your business can actually help them or add value to their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the old stereotypes of Marketing Mary or Procurement Pete are outdated and frequently inappropriate. Instead, anyone in sales or marketing needs to learn how to craft a buyer persona\u2014that is, a detailed description of your ideal customer and why they\u2019re qualified to buy from your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I explain why buyer personas are so important and how to create one to build up a strong prospecting list.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YVN8jmC3rZ0?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2750\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2750\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2750\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How do you know if a prospective customer will care about the sales email you send them?\u00a0It helps if you\u2019ve sketched out who your ideal buyer is before ever drafting that email. These days, you need a crystal-clear idea of your ideal buyer and the ways your business can actually help them or add value [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2750\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2750\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2750\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[5,17,26],"tags":[],"jetpack_featured_media_url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2018\/02\/buyer-type.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4LFbr-Im","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2750"}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=2750"}],"version-history":[{"count":3,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2750\/revisions"}],"predecessor-version":[{"id":2754,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/2750\/revisions\/2754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media\/2753"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=2750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/categories?post=2750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/tags?post=2750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}