{"id":2750,"date":"2018-02-21T05:00:26","date_gmt":"2018-02-21T13:00:26","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2750"},"modified":"2018-02-20T16:32:04","modified_gmt":"2018-02-21T00:32:04","slug":"success-sales-email-depends-how-know-ideal-buyer","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/","title":{"rendered":"The Success of Your Sales Email Depends on How Well You Know Your Ideal Buyer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How do you know if a prospective customer will care about the sales email you send them?\u00a0<\/span><span style=\"font-weight: 400;\">It helps if you\u2019ve sketched out who your ideal buyer is before ever drafting that email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, you need a crystal-clear idea of your ideal buyer and the ways your business can actually help them or add value to their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the old stereotypes of Marketing Mary or Procurement Pete are outdated and frequently inappropriate. Instead, anyone in sales or marketing needs to learn how to craft a buyer persona\u2014that is, a detailed description of your ideal customer and why they\u2019re qualified to buy from your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I explain why buyer personas are so important and how to create one to build up a strong prospecting list.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YVN8jmC3rZ0?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0?color=f1c232&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you know if a prospective customer will care about the sales email you send them?\u00a0It helps if you\u2019ve sketched out who your ideal buyer is before ever drafting that email. These days, you need a crystal-clear idea of your ideal buyer and the ways your business can actually help them or add value [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,17,26],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","category-outbound-sales","category-persuasive-writing","category-sales-prospecting","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Success of Your Sales Email Depends on How Well You Know Your Ideal Buyer - SalesFolk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/success-sales-email-depends-how-know-ideal-buyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Success of Your Sales Email Depends on How Well You Know Your Ideal Buyer - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"How do you know if a prospective customer will care about the sales email you send them?\u00a0It helps if you\u2019ve sketched out who your ideal buyer is before ever drafting that email. 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