{"id":2935,"date":"2021-02-10T14:01:19","date_gmt":"2021-02-10T22:01:19","guid":{"rendered":"http:\/\/salesfolk.com\/blog\/?p=2935"},"modified":"2021-03-11T07:49:11","modified_gmt":"2021-03-11T15:49:11","slug":"cold-emails-dont-need-graphs-images","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/cold-emails-dont-need-graphs-images\/","title":{"rendered":"Why most cold emails don&#8217;t need graphs or images"},"content":{"rendered":"<p>Do you attach or embed images in your sales prospecting emails?<\/p>\n<p>I&#8217;m not talking about\u00a0sales emails with qualified leads you already had a phone call with, but &#8220;<em><strong>cold emails<\/strong><\/em>&#8221; to people you&#8217;ve never met or spoken with before.<\/p>\n<p>The problem with &#8220;email images&#8221; is that they <strong>don&#8217;t always load<\/strong>, and can easily <strong>screw up email deliverability<\/strong>.<\/p>\n<p><a href=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0820.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2942 aligncenter\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0820.jpg\" alt=\"picard meme: email images fail\" width=\"712\" height=\"400\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0820.jpg 712w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0820-300x169.jpg 300w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/a><\/p>\n<p>Also, some of the charts and graphs that salespeople like to share are not that clear or compelling.\u00a0 Some of them are even downright boring&#8230;<\/p>\n<p>You can&#8217;t expect strangers to take the time to analyze a complicated chart your marketing team designed.<a href=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/graph-irony.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2939 aligncenter\" src=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/graph-irony.jpeg\" alt=\"Excessive graphs in sales emails\" width=\"471\" height=\"324\" srcset=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/graph-irony.jpeg 466w, https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2021\/02\/graph-irony-300x206.jpeg 300w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/a><\/p>\n<p>The following video explains more about why not to have images in your emails, and what to do instead.<\/p>\n<h2>Treats from my sold-out\u00a0Cold Email Copywriting Workshop<\/h2>\n<p>I recently gave a virtual workshop on cold email copywriting to 100 eager participants. It was packed the entire time, and we had a blast together! Thanks to everyone who attended. ? ? ?\u00a0?<\/p>\n<p>During this event, I gave live feedback with tracked changes ? and comments\u00a0\u270f\ufe0f on <strong>5 real emails sent by attendees<\/strong>.<\/p>\n<p>I know many of you wanted to attend, but were unable to because it sold-out in less than 48 hours, without me doing any marketing.<\/p>\n<h4>Don&#8217;t worry: I&#8217;ll be doing another one soon (be sure to <strong>subscribe to the SalesFolk email newsletter<\/strong> and <strong><a href=\"https:\/\/www.youtube.com\/c\/Salesfolk\" target=\"_blank\" rel=\"noopener noreferrer\">follow our Youtube channel<\/a> for an invite to the next one!<\/strong>).<\/h4>\n<p>But in the meanwhile, I wanted to share the video recording with you.<\/p>\n<p>However, the workshop went into overtime a bit since we had so many great sales prospecting questions and real cold email examples to review, and it ended up being almost an hour.<\/p>\n<p>Rather than posting 1\u00a0LONG video, I decided to chop it up into bite-sized pieces and share them with you over the coming weeks. Each part will include a different cold email that I reviewed, and gave actionable feedback on.<\/p>\n<p><strong>Fun Fact<\/strong>: <em>one of these later parts of this workshop has me doing a little freestyle I wrote about cold email! ? ? ? So be sure to stay tuned!<\/em><\/p>\n<p>Here is part 1:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JEZW_XGPP3Q?showinfo=0&amp;modestbranding=1&amp;showsearch=0&amp;hd=1&amp;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\"\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>Want me to give you feedback on your emails?<\/h1>\n<p>Cool! All you have to do is <a href=\"https:\/\/docs.google.com\/forms\/d\/1mt_r6oMoMOOo18I-gIKkye-fL-VvSs4Oy3aVXjQEQ2c\/viewform?edit_requested=true\" target=\"_blank\" rel=\"noopener noreferrer\">submit\u00a0your emails with this simple form<\/a>, and I might review them over an upcoming email workshop. If I do, I&#8217;ll definitely make sure you&#8217;re invited.<\/p>\n<p>Don&#8217;t worry&#8211;I&#8217;ll be much nicer than the <a href=\"https:\/\/salesfolk.com\/blog\/hall-of-shame\/\" target=\"_blank\" rel=\"noopener noreferrer\">SalesFolk &#8220;Hall of Shame<\/a>!&#8221; ? And <strong>you can also stay anonymous<\/strong>, as long as you remove personal details from the email. Just check the box on the form that says you don&#8217;t want me to share who you or your company are.<\/p>\n<p>Please keep in mind I do get many requests, so I might not get to your email right away. The sooner you submit your email, the more likely I am to review it.<\/p>\n<p>You can submit more than one email, but I probably <strong>won&#8217;t review 8 emails from one person<\/strong> in a workshop. That way we can keep things more interesting, and make sure everyone gets a chance to have my feedback.<\/p>\n<p>You <strong>do NOT need to submit the same email multiple times<\/strong>; that won&#8217;t increase your chances of me picking you. If anything, that will decrease them. ?<\/p>\n<p>Looking forward to reading what you wrote! ? ?\u200d\u2640\ufe0f<\/p>\n<p><em>&#8230;I dream of a day where <strong>we can all safely gather together<\/strong> ??? for some really fun live events and SalesFolk workshops. Please stay safe and healthy in the meanwhile!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you attach or embed images in your sales prospecting emails? I&#8217;m not talking about\u00a0sales emails with qualified leads you already had a phone call with, but &#8220;cold emails&#8221; to people you&#8217;ve never met or spoken with before. The problem with &#8220;email images&#8221; is that they don&#8217;t always load, and can easily screw up email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[225,17],"tags":[226,227],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cold-email-feedback","category-persuasive-writing","tag-images-in-cold-emails","tag-tips-for-sales-prospecting-emails","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why most cold emails don&#039;t need graphs or images - SalesFolk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/cold-emails-dont-need-graphs-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why most cold emails don&#039;t need graphs or images - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"Do you attach or embed images in your sales prospecting emails? 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