{"id":349,"date":"2014-06-26T12:57:21","date_gmt":"2014-06-26T19:57:21","guid":{"rendered":"http:\/\/salesfolk.com\/?p=349"},"modified":"2015-10-07T20:38:46","modified_gmt":"2015-10-08T03:38:46","slug":"cold-email-template-got-16-new-b2b-customers","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/cold-email-template-got-16-new-b2b-customers\/","title":{"rendered":"The Cold Email Template that Got 16 New B2B Customers"},"content":{"rendered":"

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Do you know the\u00a0difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers?<\/p>\n

Which kind of emails are you writing to your prospects?<\/p>\n

In order assess the quality of your cold emails, all\u00a0you need to do is check your email response rates: If you’re sending to a targeted list and your response rate is less than 10% then you should spend more time perfecting your cold email templates.<\/p>\n

Great Company, Crappy Cold Email Templates<\/h3>\n

Earlier this year a new B2B client came to me and asked me if I could help them with outbound cold emails. They were offering an incredible service to SaaS companies, but weren’t very successful with cold email: response rates were below\u00a02%.<\/p>\n

Within about a month of working together I was able to create them an email template that\u00a0actually got them more than 16 new customers<\/strong>. That’s not bad for a single email template.<\/p>\n

Why Their Cold Emails Were Bad Before<\/h3>\n
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  1. Too long:<\/strong> No one wants to read a mini e-book in an email.<\/li>\n
  2. They tried to make too many points<\/strong>. They have an incredible company and product\/service, but highlighting too many value props was diluting their message. This in turn weakened their\u00a0Call to Action<\/strong>.<\/li>\n
  3. Too self-focused<\/strong>: Their emails talked way too much about why they were awesome, listing their company’s features instead of putting it in terms of value for the customer.<\/li>\n
  4. Too Hipster:<\/strong> They were trying to seem young and modern, but all their fancy marketing automation templates made their\u00a0emails seem impersonal and spammy, even with custom inserts. No one thinks they’re getting a personal email if it’s formatted with pretty design:<\/strong>\u00a0Keep it simple.\u00a0<\/strong><\/li>\n<\/ol>\n

    The Winning Cold Email Template<\/h3>\n

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    Results:<\/strong><\/p>\n