{"id":586,"date":"2014-11-12T03:57:11","date_gmt":"2014-11-12T11:57:11","guid":{"rendered":"http:\/\/salesfolk.com\/?p=586"},"modified":"2015-10-07T20:47:42","modified_gmt":"2015-10-08T03:47:42","slug":"why-your-emails-are-getting-ignored","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/why-your-emails-are-getting-ignored\/","title":{"rendered":"Why Your Emails Are Getting Ignored"},"content":{"rendered":"

\"emails<\/a><\/p>\n

Do most cold emails succeed or fail because of the subject line, the length, the way the copy was written, or the content (and the ideas in that content)?<\/p>\n

The answer is a combination of all of the above. If you have a good, targeted list and your response rate is less than 10% with\u00a0personalized<\/em>\u00a0emails, then your emails could use some work.<\/p>\n

Great company, crappy emails<\/strong><\/p>\n

Earlier this year, a B2B company came to me for help with their outbound emails. they offered an incredible service for SaaS companies, but weren\u2019t very successful with cold email: response rates were below 2%. In about a month of working together, I created a single\u00a0email template that got them more than 16 new customers<\/a>.<\/p>\n

Why their emails were bad before<\/h3>\n
    \n
  1. Too long:<\/strong>\u00a0no one wants to read a mini e-book in an email.<\/li>\n
  2. Tried to make too many points<\/strong>: they have an amazing product, but highlighting too many value props confused people.<\/li>\n
  3. Too \u201cMe Me Me\u201d:<\/strong>\u00a0their emails talked way too much about why they were awesome, listing their company\u2019s features instead of putting it in terms of value for the customer.<\/li>\n
  4. Too hipster:<\/strong>\u00a0they wanted to seem young and modern, but all their fancy marketing automation templates made their cold emails seem impersonal and spammy, even with custom inserts. no one thinks they\u2019re getting a personal email if it\u2019s too pretty.<\/li>\n<\/ol>\n

    Remember: keep it simple.<\/strong><\/p>\n

    And people will actually read and respond to your emails a lot more.<\/p>\n

    \u00a0<\/strong><\/p>\n

    Share this:<\/h3>