{"id":639,"date":"2014-12-01T05:00:35","date_gmt":"2014-12-01T13:00:35","guid":{"rendered":"http:\/\/salesfolk.com\/?p=639"},"modified":"2015-10-07T21:09:26","modified_gmt":"2015-10-08T04:09:26","slug":"write-email-will-never-ignored","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/write-email-will-never-ignored\/","title":{"rendered":"How to Write an Email That Will Never Be Ignored"},"content":{"rendered":"

\"email<\/a><\/p>\n

On a scale of 1 to 10, how persuasive and interesting do you think your cold emails are?<\/p>\n

Your cold email is fighting to claim attention over team emails, hilarious newsletters and notes from friends and family. No matter how cool you or your business are, if your email scores less than an 8, you\u2019re not going to be seeing many replies.<\/p>\n

This week\u2019s cold email critique is all about mastering persuasion and building rapport in 4 sentences or less. Pay attention to this advice if you want to learn to write persuasive emails that get forwarded and reopened dozens of times.<\/p>\n

\"cold<\/a><\/p>\n

Why Personalizing Your Cold Email\u2019s First Sentence Works So Well<\/h3>\n

\u201cI came across you guys through your blog article on Twitter lead gen cards and it helped me a ton as I was building a campaign recently (love the zapier trick you guys use).\u201d<\/p><\/blockquote>\n

Sending out impersonal mass emails to random contacts is a waste of time and money. You need to speak to your prospects in a way that conveys that you understand their business and pain points. Brownie points usually go to salespeople who seem like they\u2019ve really done their homework.<\/p>\n

We like this cold email\u2019s first sentence because it adds specific information relevant to their prospect in a natural and conversational tone. It frames the sender\u2019s reason for connecting nicely while also complimenting the reader in a way that establishes rapport. Anything that indicates to the reader that you\u2019re a potential client, fan or business partner will help you win points.<\/p>\n

Takeaways from the first sentence of this email:<\/b><\/p>\n

    \n
  1. Write a customized sentence or use phrase to make your reader feel that the email is a personal one-on-one interaction rather than one of your thousands of prospects.<\/li>\n
  2. Use a conversational tone with words like \u201cI\u201d and \u201cyou\u201d instead of indirect language like \u201cThe SaaS industry is growing\u2026\u201d Also be sure to focus on them more than you.<\/li>\n
  3. Establish rapport with flattery and the potential to be helpful to the prospect\u2019s business.<\/li>\n<\/ol>\n

    How to Stroke Your Prospect\u2019s Ego Through Email<\/h3>\n

    \u201cI also noticed you guys are using Optimizely for a\/b testing.This means your ahead of the curve as far as optimization goes. \u201c<\/p><\/blockquote>\n

    The second sentence does an okay job of admiring the prospect. I appreciate this approach, as it also shows they have done their homework and have a good understanding of their audience. However, I would condense both sentences to say something like this instead:<\/p>\n

    \u201cI noticed you\u2019re using Optimizely for A\/B testing, which means you\u2019re already ahead of the analytics curve for most SaaS companies.\u201d<\/i><\/p>\n

    I didn\u2019t change much, but tightening the language and strengthening the comparison between the prospect\u2019s company and the industry makes it stronger and more persuasive.<\/p>\n

    Also, please do be careful of typos and grammar errors in your email copy. Here \u201cyour\u201d is used when \u201cyou\u2019re\u201d should be used. Little mistakes don\u2019t bother everyone, but sometimes they do burn your chances of getting a call by signaling incompetence or lack of intelligence. If you\u2019re not a native-English speaker or not comfortable with your editing skills, get someone to look at your copy before you start your cold email campaigns.<\/p>\n

    We\u2019ll continue the rest of this cold email critique in our next post.<\/i><\/p>\n

    —<\/i><\/p>\n

    Stay tuned for next weeks\u2019 cold email critique! We welcome your submissions for the \u201cworst cold email,\u201d but we\u2019d also love to anonymously critique your cold emails. For submitting emails for critique or requesting cold email consultations for your business, please email haley (at) salesfolk (dot) com.<\/p>\n

     <\/p>\n

    Share this:<\/h3>