{"id":946,"date":"2015-02-13T08:38:48","date_gmt":"2015-02-13T16:38:48","guid":{"rendered":"http:\/\/salesfolk.com\/?p=946"},"modified":"2015-10-07T20:23:08","modified_gmt":"2015-10-08T03:23:08","slug":"write-cold-emails-prospects-will-actually-love","status":"publish","type":"post","link":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/","title":{"rendered":"How to Write Cold Emails that Your Prospects Will Actually Love"},"content":{"rendered":"<p>Are you writing cold emails that\u00a0honeypot your prospects and make them fall in love with you, or do they run away because your emails are crappy?<\/p>\n<p>In the spirit of Valentine&#8217;s Day, here are 4 lessons that will help you generate dozens of qualified leads by crafting cold emails that your prospects will love:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/44647423\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you writing cold emails that\u00a0honeypot your prospects and make them fall in love with you, or do they run away because your emails are crappy? In the spirit of Valentine&#8217;s Day, here are 4 lessons that will help you generate dozens of qualified leads by crafting cold emails that your prospects will love:<\/p>\n","protected":false},"author":1,"featured_media":947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[50,54,101,102],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-persuasive-writing","tag-account-based-sales","tag-buyer-persona-research","tag-great-cold-email","tag-outbound-sales-prospecting","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk<\/title>\n<meta name=\"description\" content=\"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk\" \/>\n<meta property=\"og:description\" content=\"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesFolk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/plus.google.com\/u\/0\/+HeatherRMorgan\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-13T16:38:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-08T03:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heather\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heather\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/\"},\"author\":{\"name\":\"Heather\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8a78c3ee40da4f3816b6b57bd9db2bf\"},\"headline\":\"How to Write Cold Emails that Your Prospects Will Actually Love\",\"datePublished\":\"2015-02-13T16:38:48+00:00\",\"dateModified\":\"2015-10-08T03:23:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/\"},\"wordCount\":66,\"commentCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/dead-cupid.jpg\",\"keywords\":[\"account-based sales\",\"buyer persona research\",\"great cold email\",\"outbound sales prospecting\"],\"articleSection\":[\"Persuasive Writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/\",\"name\":\"How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/dead-cupid.jpg\",\"datePublished\":\"2015-02-13T16:38:48+00:00\",\"dateModified\":\"2015-10-08T03:23:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8a78c3ee40da4f3816b6b57bd9db2bf\"},\"description\":\"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/dead-cupid.jpg\",\"contentUrl\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/dead-cupid.jpg\",\"width\":1200,\"height\":994,\"caption\":\"cold emails your prospects will love\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/write-cold-emails-prospects-will-actually-love\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write Cold Emails that Your Prospects Will Actually Love\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/\",\"name\":\"SalesFolk\",\"description\":\"Scalable email templates that feel like personalized one-on-one messages\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8a78c3ee40da4f3816b6b57bd9db2bf\",\"name\":\"Heather\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg\",\"caption\":\"Heather\"},\"sameAs\":[\"https:\\\/\\\/plus.google.com\\\/u\\\/0\\\/+HeatherRMorgan\",\"https:\\\/\\\/x.com\\\/HeatherReyhan\"],\"url\":\"https:\\\/\\\/salesfolk.com\\\/blog\\\/author\\\/heather\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk","description":"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/","og_locale":"en_US","og_type":"article","og_title":"How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk","og_description":"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.","og_url":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/","og_site_name":"SalesFolk","article_author":"https:\/\/plus.google.com\/u\/0\/+HeatherRMorgan","article_published_time":"2015-02-13T16:38:48+00:00","article_modified_time":"2015-10-08T03:23:08+00:00","og_image":[{"width":1200,"height":994,"url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","type":"image\/jpeg"}],"author":"Heather","twitter_misc":{"Written by":"Heather"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#article","isPartOf":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/"},"author":{"name":"Heather","@id":"https:\/\/salesfolk.com\/blog\/#\/schema\/person\/a8a78c3ee40da4f3816b6b57bd9db2bf"},"headline":"How to Write Cold Emails that Your Prospects Will Actually Love","datePublished":"2015-02-13T16:38:48+00:00","dateModified":"2015-10-08T03:23:08+00:00","mainEntityOfPage":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/"},"wordCount":66,"commentCount":5,"image":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#primaryimage"},"thumbnailUrl":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","keywords":["account-based sales","buyer persona research","great cold email","outbound sales prospecting"],"articleSection":["Persuasive Writing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/","url":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/","name":"How to Write Cold Emails that Your Prospects Will Actually Love - SalesFolk","isPartOf":{"@id":"https:\/\/salesfolk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#primaryimage"},"image":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#primaryimage"},"thumbnailUrl":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","datePublished":"2015-02-13T16:38:48+00:00","dateModified":"2015-10-08T03:23:08+00:00","author":{"@id":"https:\/\/salesfolk.com\/blog\/#\/schema\/person\/a8a78c3ee40da4f3816b6b57bd9db2bf"},"description":"Generate dozens of qualified leads with 4 tips that will help you write cold emails your prospects will love.","breadcrumb":{"@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#primaryimage","url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","contentUrl":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","width":1200,"height":994,"caption":"cold emails your prospects will love"},{"@type":"BreadcrumbList","@id":"https:\/\/salesfolk.com\/blog\/write-cold-emails-prospects-will-actually-love\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesfolk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write Cold Emails that Your Prospects Will Actually Love"}]},{"@type":"WebSite","@id":"https:\/\/salesfolk.com\/blog\/#website","url":"https:\/\/salesfolk.com\/blog\/","name":"SalesFolk","description":"Scalable email templates that feel like personalized one-on-one messages","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesfolk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/salesfolk.com\/blog\/#\/schema\/person\/a8a78c3ee40da4f3816b6b57bd9db2bf","name":"Heather","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5702309b6ce0cde14a4a0a6a8433f4dd0d5fc375f8a88cb9b86b0642f3c8f180?s=96&r=pg","caption":"Heather"},"sameAs":["https:\/\/plus.google.com\/u\/0\/+HeatherRMorgan","https:\/\/x.com\/HeatherReyhan"],"url":"https:\/\/salesfolk.com\/blog\/author\/heather\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4LFbr-fg","jetpack_featured_media_url":"https:\/\/salesfolk.com\/blog\/wp-content\/uploads\/2015\/02\/dead-cupid.jpg","_links":{"self":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":1,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"predecessor-version":[{"id":948,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/posts\/946\/revisions\/948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media\/947"}],"wp:attachment":[{"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesfolk.com\/blog\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}