Master the art and science of effective cold email campaigns

We’ve boiled down all the core principles into 10 engaging lessons, guaranteed to help you get more positive responses.

Give Me FREE Cold Email Worksheets

Learn Faster

Soak in everything you need to know about cold email in 10 bite-size lessons

Close More Deals

Personalize your cold emails at scale to set appointments with highly qualified leads

Proven Techniques

We reveal the lessons we learned from writing, testing, and optimizing millions of cold emails

Meet Roya

“When my company organized a last-minute conference and needed sponsors fast, I suddenly found myself asking complete strangers to contribute. I turned to SalesFolk’s Cold Email Crash Course to learn what I needed to know about connecting with our target audience.”

— Roya Sabeti, Member Success Manager at Galvanize

Because Roya had such a tight deadline she didn’t have time for courses that would take weeks to complete. She decided to enroll in the SalesFolk Cold Email Crash Course and gain access to SalesFolk’s internal knowledge base that has never before been shared with the public.

We distilled what we’ve learned over 6 years of training hundreds of elite copywriters and editors into just 10 lessons, so you and Roya could learn...

  • How to write subject lines that entice leads and boost open rates
  • Why understanding buyer personas is key for crafting effective emails
  • Approaches for designing email campaigns that improve overall positive response rates and avoid wasting time on unqualified leads
  • Why using generic benefits doesn’t work, and what to do instead
  • How to tap into prospect’s pain points to increase the urgency of any message
  • And more!

A message to students from SalesFolk Editorial Director, Kathie Jurek, who built the Crash Course:

And Roya isn’t the only one seeing results like these:

“Our response rates have shot up from around 4% to around 30% to 40% in the past few months. I highly recommend the SalesFolk team and their email course for everyone who needs to up their cold email strategy.”

— Abhilash Anandan | Chief Business Officer, Neoito

“SalesFolk's course is the best thing you're going to find regarding cold email. The ROI is insane. After taking only the first few lessons, I was able to source deals that eventually led me to a $50k day in closes. Do your quota a favor and join this course.”

— Eric Taylor | Sales Professional

"I'm a sales team manager who primarily uses email to start conversations, and SalesFolk’s advice has been a big part of my development. I have not only been able to close more deals after taking the course, but I also used what I learned to elevate my entire team’s skills."

— Evan Johnson | Head of International Sales, Admitad

"SalesFolk has been influencing my emails ever since I got my first BDR job - now that I am running a team, I use her program and tips to teach my own team. The SalesFolk team would hate me if I didn't include numbers in this. We have a 70-80% open rate and a 40% reply rate. SalesFolk helps us make simple and effective emails - and thats what works best."

— London Nagai | Co-Founder at Venture Commercial NYC

Start writing better cold emails today:

Get SalesFolk's Buyer Persona Research Worksheet for free and preview the course videos and slides.