Former economist and writer, Heather R Morgan, started SalesFolk after managing business development for a small tech startup in Silicon Valley. After her boss asked her to reach out to C-level executives in an industry that she had no prior experience or connections, Heather began researching her audience and writing some email templates she could use for mail merges.
In less than a month after launching her email campaigns, she had gotten more than a 67% response rate, landing meetings with people like the founder of Guitar Hero. Word of her results traveled fast through the Silicon Valley startup scene, and Heather soon had a dozen different job offers. Instead of just taking one of these job offers, Heather decided to start her own business and turn them into her first clients, and thus Salesfolk was born.
Prior to working in tech and startups, Heather worked in emerging markets as a developmental economist with organizations including the World Bank and the International Food Policy Research Institute (IFPRI). Her economics background has influenced the data and results-driven attitude that is central to all of SalesFolk’s processes and company culture.
We write cold emails that help B2B sales and marketing organizations start conversations with their future customers. While copywriting is a core part of what we do, all our work is backed by data and built on proven game theory principles. Because sales emails can't be successful without working sales processes and strong email deliverability, we also make sure our clients are covered in these areas in order to have the best results possible.
When you work with SalesFolk, you're getting a team of seasoned experts. Every engagement comes with a dedicated client manager that will help keep your project on track, from the time a proposal is signed to analyzing your final results. They'll be there to answer any questions you might have about email deliverability or sales best practices, and will share plenty of proprietary tips to ensure you have the most successful engagement possible. Additionally, each campaign that you do with us gets assigned a Senior copyeditor and a persuasive copywriter that we've personally trained and vetted.
Not all writers are the same. Every writer that works with SalesFolk is a trained copywriter with years of persuasive writing experience.
Why does this matter? While some agencies and outsourced lead generation firms might leave your emails to be written by a non-native English speaker or college freshman, we only work with the best of the best copywriters.
Lots of writers apply to work with us, but we only accept less than 3% of applicants to enter the SalesFolk Cold Email Copywriting Certification Program. Once candidates are accepted, they receive months of hands-on experience and training from our most experienced editors. Only about one third of applicants accepted into this special program will graduate to become "Salesfolk Certified," and able to bid on our clients' email campaigns.
SalesFolk writers are far from the usual freelance writers. Ambitious and successful in their respective careers, these are highly educated individuals that also have decades of unique industry expertise behind their copywriting. On top of being professional writers, many of our writers also fall into one of the following categories: