Wednesday June 24th at 10 AM PDT
Are you actually focusing on the right sales metrics, or are you misleading your organization by chasing after things that don’t actually matter?
Everyone wants to make their sales quota, but obsessing too much with a “numbers game” based on industry “benchmarks” can actually steer you in the wrong direction.
Contrary to popular belief, taking the “Brute Force + Bots” approach to sales before you’ve done any customer research will not magically make you into the “next Zenefits.” In fact, trying to scale your sales efforts too soon before you understand your customer and have product-market-fit probably won’t do more than get your mail servers blacklisted for spamming too hard.
In this webinar with Lincoln Murphy and Heather Morgan, you will:
- Discover the real purpose of cold outreach (it’s not what you think)
- Learn the only way to measure your prospecting results (conventional wisdom be damned!)
- Hear a centuries-old trick that will blow your template out of the water
…and a lot of other insights that can save your sales organization millions of dollars in expensive mistakes.