Reaching out to leads via cold email can be intimidating at first. Your ego is on the line – will your message resonate with the people you want to start a sales conversation with, or will you be rejected or ignored?
If you’re selling to a broad range of titles and industries, it can be tempting to aim for the most generic message possible that could appeal to anyone on your list. Instead of narrowing down your audience and your value propositions, you pick the broadest reasons why someone would choose to buy your product or work with your company.
