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3 Cold Email Mistakes That Ruin Sales Conversations

July 1, 2019 By Kathie Jurek Leave a Comment

Reaching out to leads via cold email can be intimidating at first. Your ego is on the line – will your message resonate with the people you want to start a sales conversation with, or will you be rejected or ignored?

If you’re selling to a broad range of titles and industries, it can be tempting to aim for the most generic message possible that could appeal to anyone on your list. Instead of narrowing down your audience and your value propositions, you pick the broadest reasons why someone would choose to buy your product or work with your company.

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Filed Under: Sales Prospecting

Avoid Sending Email Disasters Like These 5 Poorly Targeted Sales Messages

March 21, 2018 By Jennifer Marston Leave a Comment

Poorly Targeted

Vague, suspect messages. False compliments. A subject line that's almost too absurd to seem real. These are just a few of the gems in this month's roundup of shame-worthy emails. If I had to draw one thread connecting all five of these messages, it … [Continue reading]

Filed Under: Hall of Shame

ClearSlide’s Latest Sales Email Is Murky. Here’s How to Fix It

March 14, 2018 By Heather Leave a Comment

Even companies with established reputations and Fortune 500 clients have to learn the craft of sending a good cold email—and be wary of the bad ones. Sales engagement platform ClearSlide obviously didn’t get that memo, if its latest message is … [Continue reading]

Filed Under: Hall of Shame Tagged With: bad cold emails, ClearSlide, how to turn features into benefits, subject lines

Quick Fixes That Will Get This Prospecting Email More Responses

March 13, 2018 By Heather Leave a Comment

improve sales prospecting email to get more responses

Recently I asked some folks on LinkedIn to share their sales prospecting emails with me so that I could do some live feedback and edits. For this particular email, I chose to just do feedback rather than edits, since I didn't have enough context … [Continue reading]

Filed Under: Persuasive Writing, Sales Prospecting

4 Common Pieces of Advice You Should Be Avoiding in Your Sales Emails

February 28, 2018 By Heather Leave a Comment

bad sales advice

Bad sales emails can happen to anyone. That’s why it’s so important to stay vigilant when it comes to taking advice from the internet. There are lots and lots of tips out there that, despite being completely ineffective, are fast becoming gospel in … [Continue reading]

Filed Under: Outbound Sales Tagged With: bad cold emails, bad sales advice, cold email

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Recent Posts

  • 3 Cold Email Mistakes That Ruin Sales Conversations
  • Avoid Sending Email Disasters Like These 5 Poorly Targeted Sales Messages
  • ClearSlide’s Latest Sales Email Is Murky. Here’s How to Fix It
  • Quick Fixes That Will Get This Prospecting Email More Responses
  • 4 Common Pieces of Advice You Should Be Avoiding in Your Sales Emails

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