Here’s a glaringly obvious fact about cold sales emails: they are not hard to write. Running a marathon is hard. Performing open-heart surgery is hard. Taking the time to research a prospective client and send them an email full of useful details is … [Continue reading]
Normally I wouldn’t use the SalesFolk Hall of Shame to critique an email where English wasn’t the sender’s first language, but this email is really untargeted and just plain spammy. Since these offenses are usually way more problematic than a couple … [Continue reading]
Come up with any good New Year’s resolutions yet? Here’s a thought: if you’ve ever committed one of the six cold email sins below, avoid repeating those mistakes in the future. These email personalities showcase a variety of … [Continue reading]
I recently did a critique of a bad cold email that had a lot of bullet points and jargon. I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video in less than 24 hours, along with dozens of … [Continue reading]
I recently got several cold emails from the folks at Glassdoor, and the quality of those messages floored me. Here’s an impressive company that urges applicants to put their best foot forward when it comes to business communications. And yet not … [Continue reading]
