Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing not to do is spam an old email list of contacts collected at an event that … [Continue reading]
Why Great Sales and Marketing Copy Is About Turning Features to Benefits
I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product’s messaging unclear and alienating to customers. I made this short video … [Continue reading]
Here’s What Happens When Carelessness Takes Over a Cold Email
Here’s a glaringly obvious fact about cold sales emails: they are not hard to write. Running a marathon is hard. Performing open-heart surgery is hard. Taking the time to research a prospective client and send them an email full of useful details is … [Continue reading]
Bad Recruiting Email: Are You Making Any Of These 5 Simple Mistakes
Normally I wouldn’t use the SalesFolk Hall of Shame to critique an email where English wasn’t the sender’s first language, but this email is really untargeted and just plain spammy. Since these offenses are usually way more problematic than a couple … [Continue reading]
Want More Responses to Your Cold Emails? Avoid These 6 Forms of Self-Obsession
Come up with any good New Year’s resolutions yet? Here’s a thought: if you’ve ever committed one of the six cold email sins below, avoid repeating those mistakes in the future. These email personalities showcase a variety of … [Continue reading]
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