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Here’s What Happens When Carelessness Takes Over a Cold Email

January 30, 2018 By Matt Sanchez Leave a Comment

carelessness

Here’s a glaringly obvious fact about cold sales emails: they are not hard to write. Running a marathon is hard. Performing open-heart surgery is hard. Taking the time to research a prospective client and send them an email full of useful details is … [Continue reading]

Filed Under: Hall of Shame Tagged With: bad cold emails, buyer persona research, call to action, cold emails

Bad Recruiting Email: Are You Making Any Of These 5 Simple Mistakes

January 24, 2018 By Heather Leave a Comment

Normally I wouldn’t use the SalesFolk Hall of Shame to critique an email where English wasn’t the sender’s first language, but this email is really untargeted and just plain spammy. Since these offenses are usually way more problematic than a couple … [Continue reading]

Filed Under: Uncategorized

Want More Responses to Your Cold Emails? Avoid These 6 Forms of Self-Obsession

January 17, 2018 By Jennifer Marston Leave a Comment

The Mad Libber

Come up with any good New Year’s resolutions yet? Here’s a thought: if you’ve ever committed one of the six cold email sins below, avoid repeating those mistakes in the future. These email personalities showcase a variety of … [Continue reading]

Filed Under: Hall of Shame

Why You Should Never Use Bullet Points In Your Sales Prospecting Emails

January 16, 2018 By Heather Leave a Comment

why not to use bullet points in your sales emails

I recently did a critique of a bad cold email that had a lot of bullet points and jargon. I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video in less than 24 hours, along with dozens of … [Continue reading]

Filed Under: Outbound Sales, Persuasive Writing, Sales Prospecting

Glassdoor’s Latest Emails Show How Careless Writing Can Ruin Sales Conversations

January 11, 2018 By John San Pietro 2 Comments

Email Fail

I recently got several cold emails from the folks at Glassdoor, and the quality of those messages floored me. Here’s an impressive company that urges applicants to put their best foot forward when it comes to business communications. And yet not … [Continue reading]

Filed Under: Hall of Shame

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