Do your salespeople ask buyers the right questions, or are they just spending too much time talking about themselves and your company? Ineffective salespeople tend to hold the conversation hostage, not giving the customer enough chance to explain … [Continue reading]
Hall of Shame Award: The Cold-Email Dictator Why This Cold Email Won The Hall of Shame: Talk about forceful! This email is the definition of a turn-off— who wants to be vaguely coerced into an interview without any details of the … [Continue reading]
Hall of Shame Award: The Ironic Email that Lacks Research This crappy cold email is amazingly ironic -- it’s from a B2B lead generation company that is trying to convey how they can “Identify and hand pick highly targeted leads that match your … [Continue reading]
If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that advantage won’t last long once a million other … [Continue reading]
Hall of Shame Award: The Selfish Email That Lacks a Value Proposition Above we have an email that is truly self-absorbed -- it completely fails to captivate the interest of the reader, and instead focuses its message on finding someone to sell … [Continue reading]
