There’s no doubt that Adobe is known for their powerful suite of creative tools, but unfortunately, when it comes to their cold email technique, they simply don’t know how to demonstrate value to prospects. This Adobe email was nominated by our … [Continue reading]
Although Mattermark provides valuable data that can be used by venture capitalists and salespeople for prospecting, their own sales prospecting emails miss their target. I received this redundant sequence of emails from them a few weeks ago. It … [Continue reading]
I love cold email, but I can't stand lazy liars. I'll admit that I've been a champion of using "social engineering" in sales prospecting. That's where you architect a situation that might not otherwise naturally occur in order to strike up a … [Continue reading]
Domo is known for their great business intelligence technology, but apparently, some of their cold emails aren't so great. I received this strange and lazy cold email from them a few months ago. It immediately caught my attention because it's … [Continue reading]
Do your salespeople ask buyers the right questions, or are they just spending too much time talking about themselves and your company? Ineffective salespeople tend to hold the conversation hostage, not giving the customer enough chance to explain … [Continue reading]
