How do you know if a prospective customer will care about the sales email you send them? It helps if you’ve sketched out who your ideal buyer is before ever drafting that email.
These days, you need a crystal-clear idea of your ideal buyer and the ways your business can actually help them or add value to their lives.
But the old stereotypes of Marketing Mary or Procurement Pete are outdated and frequently inappropriate. Instead, anyone in sales or marketing needs to learn how to craft a buyer persona—that is, a detailed description of your ideal customer and why they’re qualified to buy from your company.
In this video, I explain why buyer personas are so important and how to create one to build up a strong prospecting list.