I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product’s messaging unclear and alienating to customers.
I made this short video explaining the difference between features and benefits, and why the distinction is so important. I also share a few tips on how to transform flat features into alluring benefits that will grab prospective customers’ attention and lead to more meaningful sales conversations.
Do you have any great examples of transforming features into benefits you’d like to share? If so, please mention them in the comments!