Heather - 3/18 - SalesFolk

Bad Recruiting Email: Are You Making Any Of These 5 Simple Mistakes

January 24, 2018 By Heather Leave a Comment

Normally I wouldn’t use the SalesFolk Hall of Shame to critique an email where English wasn’t the sender’s first language, but this email is really untargeted and just plain spammy. Since these offenses are usually way more problematic than a couple misplaced words, I decided I had to rip the message apart.

As someone who studied Japanese for seven years and also lived in Japan, I recognize a tendency in Japanese communications toward excessive formality. But for an audience that’s mostly (if not completely) English speaking, this message is entirely ineffective as a cold email.

Remember, whether English is your first or fifth language, it’s crucial that you understand how to effectively communicate with your target audience. Learn what this company did wrong to make sure you’re not making the same mistakes.

このビデオを見てください. 🙂

Check out my critique of this recruiting email to see what went wrong:

If you enjoyed this video, please let me know by leaving a comment or sharing it on social media.

I’ve been recording a lot of new video material that I’ll be sharing with you over the coming weeks, but it’s never too late to request new topics for future videos. If you have a particular topic you’d like to see on an upcoming video, or a particular question you’d like me to answer, just comment below, and you may just see your request on one of my next videos.

Happy cold emailing! 🙂

-H

Why You Should Never Use Bullet Points In Your Sales Prospecting Emails

January 16, 2018 By Heather Leave a Comment

I recently did a critique of a bad cold email that had a lot of bullet points and jargon.

I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video in less than 24 hours, along with dozens of positive comments and engaging questions from people just like you. (Thanks for that if you watched the video, liked it, or commented!)

The LinkedIn Comments That Inspired My Next Video:

There were many questions and comments related to my critique of the use of “bullet points” in this particular email (that wasn’t the ONLY thing they did wrong). A lot of people said they didn’t know they weren’t supposed to use bullet points or had questions as to why they shouldn’t do that, etc.

Since it seemed to be a popular topic that a lot of people needed extra help with, I decided to make this next video about “bullet points and numbered lists.”

What This Cold Email Tips Video Covers:

The video you’re about to watch contains the following information:

An explanation as to why you should NEVER include bullet points or numbered lists in your “sales prospecting emails” (cold emails).
Data and findings from a SalesFolk Labs research study that backs up this claim, and attempts to analyze why this is.
Advice for what to do instead of using bullet points or numbered lists, which can help you increase your positive response rate by 3-4x (or maybe even more, depending what’s in your original template!).

Watch The Video Below For Yourself:

If You Found This Video Helpful, Please Let Me Know! (And Ask Questions In The Comments)

I hope you enjoy this video and found it helpful. I’m going to be making a whole lot more videos like these this year, so if you have any questions or requests for future topics you’d like to see me cover, please include them in the comments, and I’ll try my best to answer on an upcoming video. Thanks! 🙂

The Magic Number of Follow-up Emails Every Salesperson Should Be Sending

January 10, 2018 By Heather Leave a Comment

People are always asking me how many follow-up emails they should be sending in order to maximize their chances of getting a positive response from a prospective customer (or whoever else they’re cold emailing). I’ve also seen a lot of sales and marketing organizations sending too few follow-up emails in their sales campaigns, along with plenty of other folks sharing incorrect or outdated advice about sales emails.

Therefore, I decided to make my latest video on tips for following-up when sending sales prospecting emails.

Watch the video below to find out what that the magic number of emails is.

I also explain why this number is what it is, along with some other tips that you can use to improve your follow-up emails so they don’t become repetitive or redundant.

Enjoy!

One of my new year’s resolutions is to create more video content, so I’m going to be making a lot more of them. I want to make these videos as useful to you as possible, so if you have questions you’d like to hear me answer or would like to request topics for future videos, please comment below and I’ll try to cover them in an upcoming video.

Happy Cold Emailing! 🙂

Make Sure Your Sales Emails Don’t Look Like This! (What Telzio Did Wrong)

January 4, 2018 By Heather Leave a Comment

One of my 2018 New Years Resolutions was to get more comfortable with video, and so I decided to do this email critique of Telzio’s sales prospecting email on video instead of writing an article.

Here is what came of my little video experiment. I hope you enjoy and learn something too:

If you liked this video, please let me know what you enjoyed, as I’m going to test many different video styles and topics this year. I’m going to be making many more videos in 2018–not just for the “Hall of Shame,” but also tips on cold email and sales prospecting in general.

If you would like to request a topic for one of my upcoming videos or ask a question you’d like me to cover, please post it in the comments, and I’ll prioritize accordingly.

May this year be everyone’s best year yet!

SalesFolk Cold Email Roast NYC 2017

December 19, 2017 By Heather Leave a Comment

Whoever said the spam box is the worst place an email could end up never had their sales emails forwarded to SalesFolk!

We wanted to give a big thanks to everyone who came out to our first “Cold Email Roast” in New York City at Greenwich Village Comedy Club with Cirrus Insight, LeadIQ, and the comedian, Matt Haze.

The room was packed, and we all had a blast!

Here are some photos from the night: