• How We Work
    • About
    • Our Processes
  • Customers
  • Content
    • Blog
    • Hall of Shame
    • Guides
  • Cold Email Academy
    • Become a “SalesFolk Certified” Copywriter
    • Cold Email Mastery Course
    • SalesFolk Premium Member Login
  • Jobs

Why You Should Never Use Bullet Points In Your Sales Prospecting Emails

January 16, 2018 By Heather Leave a Comment

I recently did a critique of a bad cold email that had a lot of bullet points and jargon.

I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video in less than 24 hours, along with dozens of positive comments and engaging questions from people just like you. (Thanks for that if you watched the video, liked it, or commented!)

critique of bad emails video on LinkedIn

The LinkedIn Comments That Inspired My Next Video:

There were many questions and comments related to my critique of the use of “bullet points” in this particular email (that wasn’t the ONLY thing they did wrong). A lot of people said they didn’t know they weren’t supposed to use bullet points or had questions as to why they shouldn’t do that, etc.

Since it seemed to be a popular topic that a lot of people needed extra help with, I decided to make this next video about “bullet points and numbered lists.”

What This Cold Email Tips Video Covers:

The video you’re about to watch contains the following information:

  1. An explanation as to why you should NEVER include bullet points or numbered lists in your “sales prospecting emails” (cold emails).
  2. Data and findings from a SalesFolk Labs research study that backs up this claim, and attempts to analyze why this is.
  3. Advice for what to do instead of using bullet points or numbered lists, which can help you increase your positive response rate by 3-4x (or maybe even more, depending what’s in your original template!).

Watch The Video Below For Yourself:

If You Found This Video Helpful, Please Let Me Know! (And Ask Questions In The Comments)

I hope you enjoy this video and found it helpful. I’m going to be making a whole lot more videos like these this year, so if you have any questions or requests for future topics you’d like to see me cover, please include them in the comments, and I’ll try my best to answer on an upcoming video. Thanks! 🙂

Share this:

  • Twitter
  • LinkedIn
  • Google
  • Facebook
  • Reddit
  • Pocket
  • Tumblr
  • Email

Filed Under: Outbound Sales, Persuasive Writing, Sales Prospecting

Get Sales Email Tips

Subscribe to our newsletter and learn the secrets to writing magnetic emails that start genuine conversations.

Recent Posts

  • Why Effective Sales Prospecting Requires Specificity
  • Why most cold emails don’t need graphs or images
  • Why blindly copying email templates NEVER works!
  • 3 Cold Email Mistakes That Ruin Sales Conversations
  • Avoid Sending Email Disasters Like These 5 Poorly Targeted Sales Messages

Categories

  • Benchmarking Sales Metrics
  • Cold Email Feedback
  • Email Deliverability
  • Hall of Shame
  • Interviews
  • Outbound Sales
  • Persuasive Writing
  • Sales Automation & Acceleration
  • Sales Prospecting
  • Uncategorized

Be a goat, not a sheep!

We always strive to create captivating copy that is unique, actionable and adds value to prospects’ lives.

Want help with your cold emails? Request a call:


Copyright Salesfolk 2017 | Terms of Service | Privacy Policy

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.