People are always asking me how many follow-up emails they should be sending in order to maximize their chances of getting a positive response from a prospective customer (or whoever else they’re cold emailing). I’ve also seen a lot of sales and marketing organizations sending too few follow-up emails in their sales campaigns, along with plenty of other folks sharing incorrect or outdated advice about sales emails.

Therefore, I decided to make my latest video on tips for following-up when sending sales prospecting emails.

Watch the video below to find out what that the magic number of emails is.

I also explain why this number is what it is, along with some other tips that you can use to improve your follow-up emails so they don’t become repetitive or redundant.

Enjoy!

One of my new year’s resolutions is to create more video content, so I’m going to be making a lot more of them. I want to make these videos as useful to you as possible, so if you have questions you’d like to hear me answer or would like to request topics for future videos, please comment below and I’ll try to cover them in an upcoming video.

Happy Cold Emailing! 🙂