Spamming generic and mindless cold emails by the thousands doesn’t make since, but neither does writing every single sales email one at a time.
In today’s sales world you need to know how to reverse engineer the personal feel of a one-on-one email template to work for hundreds or thousands of sales prospects.
So just how do you do that?
In my interview with Gainsight’s Customer Success Evangelist Lincoln Murphy, we discuss how sales reps, marketers and customer success teams can reverse engineer one-offs to deliver scalable delight.
Lincoln Murphy is a pioneer of SaaS marketing and has directly helped 300+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention. Although the term growth hacker is often overkilled in Silicon Valley, Lincoln is a no-nonsense real-deal growth hacker.
This interview also includes:
-how to trigger powerful emotions when writing cold emails
-how to reverse a one-on-one email to become effective for mass
-some of his favorite growth hacks
-prerequisites to virality
For more tips on cold email from Lincoln Murphy, check out his post “7 Cold Email Sanity Checks” on 16 Ventures. It’s great!
