Bad sales emails can happen to anyone. That’s why it’s so important to stay vigilant when it comes to taking advice from the internet. There are lots and lots of tips out there that, despite being completely ineffective, are fast becoming gospel in the sales world.

The best way to avoid making mistakes that could ruin your email outreach is to know the difference between an actual best practice and a misleading tip

With that in mind, here are four popular tips that are actually bad for your sales emails, and what you can do instead.

Do you have any questions about other sales advice you’ve heard? Just ask in the comments, and I’ll try to respond directly or answer in my next video.