Do your cold emails really convey your worth to prospects?
Do prospects read your cold emails dying to have a conversation with you because of the value you and your company consistently add to clients, or are they skeptical that you’re full of bullshit?
Just throwing facts and figures at your prospects is not enough to provide a compelling case that your business can benefit them. If you want your prospects to even begin to trust you they need to see that you’ve delivered results for other customers.
Rather than rattling off a grocery-list about why your product is wicked awesome, the best way to win credibility with prospects is by demonstrating your value with a case study sentence.
Name dropping a happy client or two with a solid statistic is a great way to do this. Remember, you’re just some random stranger sending a cold email asking for precious time. Make it easier for your prospects to say yes; reduce the potential risk that a phone call with you is going to waste their time by showing them a track record of adding value with other customers.
Here are 3 proven ways to incorporate social proof into your cold emails:
Cold Email Examples #1: Push Your Prospects’ Pain Points
Because meetings don’t usually surface the tough issues, management at [CLIENT SOCIAL PROOF EXAMPLES] are using our weekly questionnaires to uncover bottlenecks and avert crises in their teams.
If you want to reach your prospects, you need to prove that you understand the responsibilities and problems they face on a daily basis. Knowing your buyer personas’ pains and priorities is the key to using social proof in a highly effective and targeted way.
This cold email was successful because it highlighted how their software has helped other companies in the same industry are solving their management struggles. Effective cold emails often remind prospects of their problems and then demonstrate that they can offer a credible solution.
Cold Email Example #2: Incentivize Your Prospects With the Promise of Value
I have an idea that I can explain in 10 minutes that that can get {!Company} its next 100 customers. I recently used this idea to help our client {!SaaS Company/Competitor} almost triple their monthly run rate.
Your prospects crave things that can add value to their lives and business. It’s easier to get your prospects on the phone when they believe they’re going to receive value for their time.
This cold email helped net 16 new customers because it tantalized prospects by offering a piece of advice that could give them something they craved–more business. And who doesn’t want that?.
The promise of sharing a valuable or interesting idea is often a powerful way to tap into a prospects’ intrigue and desires. What makes this cold email even more effective is that it is reinforced with the credibility that this particular idea has already added tremendous value to other customers. When you can build a sense of trust combined with high value, your prospects are more likely to take the next step with you.
Cold Email Example #3: Entice Your Prospects With Sexy & Real Numbers
One of our clients, [CLIENT SOCIAL PROOF EXAMPLE] was able to increase their sales teams’ daily outbound calls from 14,000 to 21,000 within one quarter, and increased revenue by 43%.
Nothing entices potential customers more than the allure of proven success. Your prospects want to be better and more efficient, so give them something to aspire to.
This cold email highlighted very specific results that its audience can relate to. Generic statements about boosting productivity or increasing revenue don’t impress your prospects. Instead, point to exact numbers that you’ve achieved, which show how your product/service can produce proven results for your prospects.
Our free guide, Seductive Copywriting Secrets For Crafting Cold Emails, also contains more examples on how you can build social proof in your cold emails, and there are even more cold email copywriting tips in the Cold Email Mastery Course.
