Do your salespeople ask buyers the right questions, or are they just spending too much time talking about themselves and your company?
Ineffective salespeople tend to hold the conversation hostage, not giving the customer enough chance to explain their needs. Even a decent salesperson may fail to go deep enough with their questions, and accept the first thing their sales prospect tells them as “good enough.”
Here are 5 questions that every salesperson should ask their prospective customers:
For more tips on sales and cold email, check out the Cold Email Mastery Course.
PS: What are your favorite sales questions? Feel free to comment and share them below.