Scalable email templates that feel like personalized one-on-one messages
Cold Email Hall of Shame Award: The Extremely Vague Follow Up Email This email is hilarious in that it tries to land a meeting with the prospect while giving literally no information. It begins with a blatantly erroneous sentence -- and asks the … [Continue reading]
Douchebags usually suck at selling. Contrary to the classic slimy used car salesman archetype, the best salespeople are usually thoughtful and have a lot of empathy. We now have hundreds of awesome sales tools to help us automate most of the … [Continue reading]
Cold Email Hall of Shame Award: The Obnoxious Breakup Email Instead of ending the conversation in a friendly or professional way, this email comes off as snarky and overly aggressive. The sender ends this email with a two-prong call to action … [Continue reading]
While this email has a lot of information packed into it, it does nothing to command the attention of the reader. Instead of focusing on a painful problem that Marketo can solve, the first line of the email tells the reader to go over an … [Continue reading]
Does your team send cold emails or sales prospecting emails through Marketo or other marketing automation software? Do you know that this simple decision could be decreasing your open rates and response rates by 5x or more? I’ve already … [Continue reading]
