How well do your cold emails flow? Do they guide prospects through your message with ease, or are your prospects getting stuck by barriers of pointless information? Bloated paragraphs and long winded pitches discourage your prospects from … [Continue reading]
Why Prospects Don’t Buy Your Wimpy Cold Emails
Are your prospects dazzled by your cold emails, or are they rolling their eyes every time they read one of your messages? Who doesn’t desire simple, clean messages that get straight to the point. No one will take you or your product seriously if … [Continue reading]
8 Actionable Tips for Killer Cold Email Campaigns
Not all the cold emails I receive go straight to my “bad cold emails” file. Some have just enough promise to make me take a second look. You might have a killer benefit-focused message, but if your call to action is weak or you’re bombarding your … [Continue reading]
How to Write the WORST cold email ever
Are you tired of writing great cold emails that get responses? Would you like to get less qualified leads than you could ever imagine? Or do you just want to start getting that infamous reputation of a spammer, and maybe even tarnish your brand … [Continue reading]
Why Zenefits’ Cold Emails Lose Their Prospects
Are your cold email messages actively engaging your prospects, or just putting them to sleep? Even awesome companies like Zenefits can improve their cold email copy. Recently many CEOs have forwarded me the cold emails Zenefits has been sending … [Continue reading]
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