Scalable email templates that feel like personalized one-on-one messages
Think the colors of "The Dress" are interesting? What if you could smell and taste emotions, temperatures and words? What if every smell you inhaled instantly triggered a string of memories that were forever associated with that particular … [Continue reading]
Nobody is immune to bad cold emails. Not even companies like KISSmetrics, who has enchanting web copy and an amazing blog. Whether it’s the first cold email or the last, nothing kills your cold email campaign faster than bland, un-targeted … [Continue reading]
Have you ever thought about what it would take to localize a product to sell in an international market? As a former economist who has worked and lived in 7 different countries, I had some idea about the numerous obvious challenges in localization … [Continue reading]
Are you writing cold emails that honeypot your prospects and make them fall in love with you, or do they run away because your emails are crappy? In the spirit of Valentine's Day, here are 4 lessons that will help you generate dozens of qualified … [Continue reading]
Can you explain your core message in less than 2 sentences? Many cold emails drag on and on with pointless information that gives little insight into what the product has to do with the prospect’s business. You’re not impressing your prospects … [Continue reading]
