Scalable email templates that feel like personalized one-on-one messages
In January Linkedin is changing their InMail policy. In case you haven’t heard already, here are the changes: “InMail credits will be returned for every response, rather than for no response: InMail messages that get any response (Reply or Not … [Continue reading]
Are your cold emails about your prospects’ needs and pain points, or are they too self-focused on your business? When emailing a cold list of sales prospects you can’t expect them to know about your business’ value propositions or care about your … [Continue reading]
I recently met Keith Cutler, the principal of KC Marketing Group LLC a few months ago in New York at a sales conference we both sat on the panel of. I was especially impressed with Keith's insights and wide range of sales and marketing experiences, … [Continue reading]
How often do you actually read a cold email all the way through? Most emails are a struggle to read all the way through, either because they’re too long, boring or fail to offer any real nuggets of valuable information. Since cold email is my … [Continue reading]
How long are your cold emails? If you can’t answer this question in 3 seconds your emails are too long. The average length of my cold email is 3 sentences long. Some of my most successful emails were only 2 sentences, and I rarely write emails … [Continue reading]
