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Never Use “4” When Emailing a Japanese Person: Top Cultural Business Mistakes to Avoid for Business Emails

July 2, 2014 By Heather Leave a Comment

Japanese samurai print

I could tell our Japanese exchange student was uncomfortable as my Turkish family hugged her and kissed her on each cheek, welcoming her to our home. Their intention was sweet, but I could see her eyes bulge a bit as she cringed at the gesture. … [Continue reading]

Filed Under: Outbound Sales Tagged With: cold email and globalization, cold emails in Germany, cold emails in Japan, SaaS cold emails

The Cold Email Template that Got 16 New B2B Customers

June 26, 2014 By Heather 9 Comments

the power of outbound

Do you know the difference between a cold email that doesn't get any responses and one that generates more than a dozen new customers? Which kind of emails are you writing to your prospects? In order assess the quality of your cold emails, … [Continue reading]

Filed Under: Sales Automation & Acceleration Tagged With: cold email template, how to acquire B2B customers, inside sales prospecting, proven cold email templates

Don’t Wait for Inbound to Deliver Your Leads

June 26, 2014 By Heather Leave a Comment

waiting for leads

I've seen too many new companies believing "Build it and they will come" over the last 6 years with the startup "Gold Rush," but no matter how awesome their product is, companies begin to question and regret this philosophy after sales numbers … [Continue reading]

Filed Under: Outbound Sales Tagged With: content marketing, inbound leads, inside sales, predictable revenue, why content marketing doesn't work

The 7 Sins of B2B Cold Emails

June 11, 2014 By Heather 20 Comments

angry at B2B cold email

How confident are you with your cold email skills? Are you getting 32 responses for every 100 B2B cold email you send? Or do you only get 1 or 2 people responding? Why didn't all the other people you emailed respond? You and your company … [Continue reading]

Filed Under: Outbound Sales Tagged With: B2B cold emails, bad sales emails, cold email mistakes, inside sales best practices

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