On a scale of 1 to 10, how persuasive and interesting do you think your cold emails are? Your cold email is fighting to claim attention over team emails, hilarious newsletters and notes from friends and family. No matter how cool you or your … [Continue reading]
Why 99% of Your Cold Emails Get Deleted Immediately
Have you ever received a cold email that was so completely wrong and untargeted, you wondered how it ever wound up in your inbox? As a cold email specialist, nothing makes me sadder than emails that lack an attention to detail. Sending cold emails … [Continue reading]
Why Your Emails Are Getting Ignored
Do most cold emails succeed or fail because of the subject line, the length, the way the copy was written, or the content (and the ideas in that content)? The answer is a combination of all of the above. If you have a good, targeted list and your … [Continue reading]
5 Reasons Why This B2B Cold Email Sucks & How to Fix It
How many times have you received a cold email so terrible that you wanted to literally Laugh Out Loud or even cry? In the business of cold email copywriting, I see them all the time. Both from prospective clients and in my own Inbox. And … [Continue reading]
4 Ways Mail Merge Can Change Your Life
How many times have you labored away sending the same email over and over again? Instead of copying and pasting the same content with minor tweaks over and over again, there’s one simple tool that can save you hundreds if not thousands of … [Continue reading]