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How to Create Enchanting Content with Moz’s Rand Fishkin

January 18, 2015 By Heather 3 Comments

how to create content

Recently I spoke with Rand Fishkin, the content king and founder of Moz, to pick his brains on content marketing, startups, and SEO.

In my interview with Rand, you can learn:

  • the best SEO strategy for startup founders
  • how to avoid common content marketing & SEO mistakes
  • how Rand tests his content and plans ideas for his own articles
  • why it’s crucial to think about content amplification early on
  • why incentives can make or break your content marketing plan
  • the most important lessons Rand learned as the founder of Moz

…and more! Watch the rest of the video here to get the full interview.

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Filed Under: Interviews, Persuasive Writing Tagged With: AB testing your content, buyer persona research, content marketing, Rand Fishkin, sales value proposition, SEO Moz

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