Recently I spoke with Rand Fishkin, the content king and founder of Moz, to pick his brains on content marketing, startups, and SEO.

In my interview with Rand, you can learn:

• the best SEO strategy for startup founders
• how to avoid common content marketing & SEO mistakes
• how Rand tests his content and plans ideas for his own articles
• why it’s crucial to think about content amplification early on
• why incentives can make or break your content marketing plan
• the most important lessons Rand learned as the founder of Moz

…and more! Watch the rest of the video here to get the full interview.