Scalable email templates that feel like personalized one-on-one messages
How much time do you spend thinking about following up with your sales prospects? Do you take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just mindlessly send them canned garbage? Most … [Continue reading]
Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15% open rate is "good," and that a 3 paragraph long email with a 2% response rate was awesome? Yes, sales is a number's … [Continue reading]
What was the first story you ever heard? For me, it was Sleepy Dog. As the title suggests, the book is about an exhausted puppy that doesn't want to go to sleep and gets out of bed several times, probably making his parents wish they had never … [Continue reading]
How can you make even the most unsexy product irresistible and tantalizing to accountants, plumbers or lawyers? What do seasoned copywriters think about when they start a new project or campaign, and how do they start their research? What are … [Continue reading]
How well do you really know your sales prospects? Do you know that they eat a poppy seed bagel with strawberry cream cheese and cinnamon at that cafe on 2nd and Market, or do you barely even know their first names? You can’t craft a good cold … [Continue reading]
