Scalable email templates that feel like personalized one-on-one messages
Recently I sat down with Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, to talk about email. Email has been the stalwart producer for the most marketers for years, with the highest ROI of all channels, but it’s undergoing the same kinds … [Continue reading]
I did my first cold outreach when I was 4 years old. My two favorite things as a kid were reading and fishing, and so I wrote a letter to my favorite children’s author, Robert Quackenbush, author of the “Miss Mallard Duck Detective”series. I had … [Continue reading]
It was a hot summer Ramadan afternoon when my bus broke down and stranded me in an isolated village in Eastern Turkey near the Syrian border. More than 50 miles from my destination, I got off the bus and stood in the scorching sun clutching my busted … [Continue reading]
I could tell our Japanese exchange student was uncomfortable as my Turkish family hugged her and kissed her on each cheek, welcoming her to our home. Their intention was sweet, but I could see her eyes bulge a bit as she cringed at the gesture. … [Continue reading]
Do you know the difference between a cold email that doesn't get any responses and one that generates more than a dozen new customers? Which kind of emails are you writing to your prospects? In order assess the quality of your cold emails, … [Continue reading]
