Scalable email templates that feel like personalized one-on-one messages
A couple years ago, I took a job as a sales development representative (SDR) at TechValidate Software, a division of SurveyMonkey. I worked on a team of recent UC Berkeley and Stanford grads, all of whom were and still are amazingly gifted at … [Continue reading]
This past spring, I wrote an article that ended up getting a ton of feedback, and one particular thing permeated nearly every comment: short-sighted management is causing sales teams to rot from the inside out. What do I mean by short-sighted … [Continue reading]
There’s a lot of buzz right now about the possible death of the sales development representative (SDR). I even hear some claim the role is already dead or will be completely outdated within three years. As more and more companies continue to build … [Continue reading]
When your leads lists are hundreds, or even thousands, strong, it’s impossible to research and address the specific business challenges of every single contact. After all, nobody has the time or energy for that many people, and the more people you … [Continue reading]
Everyone loves a good tangent—that is, if you’re reading a science-fiction novel or listening to a story over happy hour. Cold emails, on the other hand, are one of the worst places to wander away from the main point of the message. You have … [Continue reading]
