Scalable email templates that feel like personalized one-on-one messages
Vague, suspect messages. False compliments. A subject line that's almost too absurd to seem real. These are just a few of the gems in this month's roundup of shame-worthy emails. If I had to draw one thread connecting all five of these messages, it … [Continue reading]
Even companies with established reputations and Fortune 500 clients have to learn the craft of sending a good cold email—and be wary of the bad ones. Sales engagement platform ClearSlide obviously didn’t get that memo, if its latest message is … [Continue reading]
Recently I asked some folks on LinkedIn to share their sales prospecting emails with me so that I could do some live feedback and edits. For this particular email, I chose to just do feedback rather than edits, since I didn't have enough context … [Continue reading]
Bad sales emails can happen to anyone. That’s why it’s so important to stay vigilant when it comes to taking advice from the internet. There are lots and lots of tips out there that, despite being completely ineffective, are fast becoming gospel in … [Continue reading]
If you want to start a meaningful conversation over cold email, you have to give the recipient a really good reason to hit the respond button. In other words, you need to start a conversation to which they can actually contribute. Whether it's … [Continue reading]
