Scalable email templates that feel like personalized one-on-one messages
How do you know if a prospective customer will care about the sales email you send them? It helps if you’ve sketched out who your ideal buyer is before ever drafting that email. These days, you need a crystal-clear idea of your ideal buyer and … [Continue reading]
Here’s a question that’s going to become more and more relevant over the next decade: How do you manage employees when you're working with a remote team? When I started SalesFolk, one of the first things I made sure to do was create definite ideas … [Continue reading]
There was something undeniably frustrating about putting together this month's Hall of Shame roundup. Maybe it was the sheer amount of information to pick through, or the awful formatting choices. How, one can't help but wonder, do messages like … [Continue reading]
Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing not to do is spam an old email list of contacts collected at an event that … [Continue reading]
I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product’s messaging unclear and alienating to customers. I made this short video … [Continue reading]
